WHY SEPARATING CTV FROM DOOH MATTERS
CTV vs. DOOH: Knowing the difference matters! CTV is your streaming content on smart devices, while DOOH lights up digital billboards in public spaces. Are you leveraging both?
Content Adjacency: It's not just about where your ad appears, but what content it's next to. This could be the key to unlocking more engagement. Thoughts?
AdXact's Innovation: They're making waves with a platform that simplifies choosing where and when your ads appear, blending CMS, DSP, and SSP capabilities. Is this the future of ad buying?
Metrics That Matter: DOOH is stepping up with real-time reporting and fraud prevention. How are you measuring your ad's impact?
The Shift to Programmatic: With 37% of marketers moving funds to DOOH, it's clear the landscape is changing. Are you ready to ride this wave?
Why Should You Care?
This isn't just tech talk; it's about making your advertising dollars work smarter in a world where every screen is an opportunity.
Join the Conversation:
- What's your take on integrating CTV with DOOH?
- Have you tried programmatic DOOH? Share your experiences!
- What challenges do you face in omnichannel advertising?
Stay Tuned:
Next Episode: We're diving into OpenRTB with Chris Kane from Jounce Media. Don't miss it!
Let's keep pushing the boundaries of what's possible in advertising. Share this post to spread the knowledge, and let's discuss how we can innovate together!