In this follow-up episode, Brooke returns as the most downloaded guest to discuss #programmatic DOOH. The conversation focuses on the disconnect between OOH specialist agencies, #programmaticadvertising buying teams, and media companies in navigating the fast-paced world of programmatic.
We talk about trends and media integration, how unified education is arguably more important than unified impression counting, and how the power of real-time broadcast could be the key to unlocking more growth for #oohadvertising media, at large.
See the AT&T commercial mentioned here: https://youtu.be/BKjzp3En67Q
Be sure to check out the new look and app of doohx.io here: https://www.doohx.io/
Get the first episode here: https://www.theoohinsider.com/episode-098-answering-what-is-programmatic-dooh-once-and-for-all/
Key Moments
00:04:28 Programmatic DOOH as a growth lever for brands and publishers.
00:07:33 How OOH is evolving into a content platform.
00:10:31 The Power of RTB - Real-Time Broadcast or Real-Time Bidding
00:12:06 How To Measure OOH Advertising
00:16:08 Celebrating the Creatives.
00:20:59 Global education platform launching app