In this episode, Tim Rowe (https://www.theoohinsider.com/about/) , Host of OOH Insider and Raghav Sharma, Founder of Perfitly (https://www.theoohinsider.com/guests/raghav-sharma/) discuss the importance of retail and the challenges faced by e-commerce brands.
They highlight the significant ad spend on retail media networks and the dominance of brick-and-mortar stores in global retail sales.
Did you know that more than 80% of purchases are made in brick-and-mortar stores?
And that trend is only growing 📈
Tim and Raghav explore ways to create more engagement in physical settings and bridge the gap between digital and physical shopping experiences.
Tune in to learn how to connect with customers and become their trusted guide in the retail journey.
Want to learn more about Placer.ai (https://www.placer.ai/) and schedule a personal demo together?
Send me an email at tim@theoohinsider.com
And be sure to connect with Raghav at raghav.sharma@perfitly.com and learn more at Perfitly.com (https://www.perfitly.com/)
Key Moments:
[00:04:52] What does it mean to 'digitally try on clothes'?
[00:08:57] Antiquated techniques in fashion.
[00:14:05] How did digital adoption accelerate during the pandemic?
[00:19:11] What is digital garment fitting technology?
[00:22:09] Selling digital clothing in the metaverse.
[00:26:41] What is the relationship between conversion rate and shopper experience?
[00:29:39] How personalized lookbooks will change marketing.
Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/