Join Clay Lundquist, Founder of Exposure Agents, and Tim Rowe, Host of OOH Insider in a conversation about how #brands show up, for real.
We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction.
And if you're a #d2c brand, this is YOUR playbook!
Clay teaches us the simplicity with which you can execute an impactful brand experience for your biggest fans with #eventmarketing
Links:
Connect with Clay on LinkedIn Here: https://www.linkedin.com/feed/
Learn More About Clay Here: https://www.theoohinsider.com/guests/clay-lundquist/
And Check Out Exposure Agents Here: https://exposureagents.com/
Key Moments:
[00:05:51] Why is it important to show up?
[00:07:08] Street sampling and market research.
[00:010:47] Event marketing as a part of your strategy.
[00:12:14] Choosing the right event venue.
[00:15:24] Alternative marketing ideas and tactics.
[00:20:34] Memories of McDonald's French fries.
[00:22:41] Festivals and the last mile of marketing.