THE ROAD TO LOMA
🔥 One-of-a-Kind Execution: The massive 33.5-foot Barrelman installations mounted on 20-foot containers at key Lagos locations (Oworonshoki, Ikoyi, and Victoria Island) drove talkability and curiosity!
📈 Immersive Visuals: Bold green and brown tones represented Jameson’s Irish heritage while backlit screens and die-cut visuals gave commuters instant info about the JDOT event.
🎯 Strategic Placement: Positioned in high-traffic areas, these giant displays led traffic directly to the Jameson Distillery on Tour event, with over 66% audience reach across Lagos.
💬 Audience Connection: Gen Z and early Millennials couldn’t stop buzzing about the Barrelman across social media, sparking conversations and excitement leading up to the event.
🍀 Emotional Impact: The Barrelman became more than just an ad—it connected with the audience through art, culture, and Jameson’s rich history, leaving a lasting impression.
Learn more about LOMA and the awards for the best in Nigerian location-based marketing and DOOH & OOH advertising here - https://oohacademyng.com/loma-2024/