LARGE FORMAT IS STILL CHAMPION
3/4 DOOH dollars go to large format billboards
1/3 Programmatic DOOH dollars go to large format billboards
Why?
Bigger is better.,
Whether it's in a living room or on a stick in the ground - large format = premium.
That trend is not going to change.
But where do video networks win?
Find out here: https://www.theoohinsider.com/programmatic-primer/