Is it $900M?
Is it $1.3B?
Someone told us that an executive of a DOOH SSP claimed Programmatic DOOH is set to "2X" over the next 12 months!"...but what does that even mean if they're not willing to make a high-conviction call on what the number is?
Here's what we make of the story from open source intel.
Get the whole picture here: https://www.theoohinsider.com/programmatic-primer/