How do you define the true value of in-store venues as advertising platforms?
Learn about the challenges of measuring audience engagement and how to accurately calculate impression values and find out how in-store impressions contribute to a brand's overall marketing strategy.
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https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/
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