Everybody is talking about "First Party Data" but how can leveraging loyalty data give you a competitive edge and drive growth in retail media?
Learn how 1PD is being used to analyze spending patterns, basket size, and other key metrics to make data-driven decisions.
Find out how to maximize the value of your loyalty program and increase customer engagement.
Get the entire conversation here -
https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/
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