Tim Rowe and location tech expert Dan Hight delve into the evolution of location-based technology in advertising. 📡 From the broad strokes of DMAs and metro areas in broadcast media to the precision of out-of-home's location focus, discover the journey of location's role in marketing. 🏙️
🔍 Dan shares his journey from ad tech to developing next-generation GPS technology, unraveling the layers of location intelligence. Learn how the integration of GPS receivers in cell phones revolutionized our understanding of location data and opened new horizons for targeted marketing. 📱
💥 Get ready for a deep dive into the nuts and bolts of GPS technology and its foundational impact on the advertising ecosystem, providing a 'PhD-level' insight into the world of location analytics. 🎓