⚠ MARKETERS BEWARE ⚠
Barbie, Maybelline, Paris Purse Cars.
Fake. Fake. Fake.
Errrr...not real. "Virtual"
Whatever, it's cool as heck ✅
Drives WILD engagement on social ✅
And is a fraction of the cost (money, time, and pain) of doing it for real ✅
BUT...it does set the expectation that you do show up, IRL as a brand.
Virtual OOH, Fake OOH, CGI-Generated OOH, 3D Billboards, Marketers Want More Toys Out of the Box!
The Great Debate: Real vs Fake OOH
https://www.theoohinsider.com/real-vs-fake-ooh/