Article Referenced:
Global Insights Briefing: Preparing for financial uncertainty
https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/
Your Motionworks Marketing Minute data nugget:
And yes...Flipkart does a TON of OOH
https://bestmediainfo.com/2014/10/flipkart-went-big-in-outdoor
Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/