Out-of-home currently looks a lot like the CTV environment.
The industry is now looking into doing things that CTV could never accomplish.
Ryan Bricklemyer goes more into detail about the differences between OTT and CTV on the OOH Insider Podcast, check it out!👇🏻
Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
#oohinsider #onescreenai #digitalmarketing