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In this episode of Small Business Origins we speak with Marissa Fernandez, founder of Marissa Fernandez LLC, an executive coaching company. Tune in as we discuss Marissa's journey from climbing the corporate ladder to starting her own business, how coaching can help both individuals and companies perform better, and mindset shifts around money and confidence that are critical for entrepreneurial success.
Main Discussion Points:
- Marissa didn't initially consider entrepreneurship. She followed a traditional corporate path inspired by her parents' careers (timestamp 00:09:44).
- Getting laid off from her CMO position during the pandemic, though difficult, prompted Marissa to reflect and realize where her true passions and talents lie - in developing teams and talent (00:15:51).
- Marissa suggests giving yourself a timeline (she gave herself 6 months) when trying out entrepreneurship, so it feels less daunting (00:17:29).
- Pricing coaching services higher actually helps attract more committed clients (00:30:20).
- Coaching is most useful for ambitious, high-performing people who want to reach their full potential (00:35:53).
- Examining money mindset and beliefs around stability and earning potential is key for entrepreneurs (00:41:53).
Guest Bio:
Marissa Fernandez is the founder of Marissa Fernandez LLC, an executive coaching firm. She has over 15 years of marketing leadership experience at major companies like Procter & Gamble, the NFL, and others.
Tweetables:
"If somebody reacts and says, that's a lot of money, when I say whatever the price is, I don't try to talk them out of that thought. It is a lot of money. And my clients who are ready to make that investment in themselves then show up to each coaching session, ready to grow, unafraid to look at their blind spots..." (00:30:43)
Links Mentioned:
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CEO/Founder, Executive Coach
Marissa Fernandez is an Executive Coach, Performance Strategist, Advisor and Consultant. Marissa brings into her practice a wealth of experience from her successful 15-year corporate career. She previously held senior marketing roles on iconic brands like the NFL, Gillette, and Tide, managed multi-million-dollar budgets, developed and led high-performing, diverse cross-functional teams, and ultimately climbed up the ranks to Chief Marketing Officer.
Through that time, she honed her greatest gift, the ability to maximize the talent within those around her. Marissa brings the same leadership qualities that fueled her corporate success to the table with clients: a combination of strategy, perspective, relationship building, authenticity, optimism, and humor. As a coach, she specializes in working with ambitious leaders and teams to quiet their inner critic, define success on their own terms, and, enable clarity, confidence, and momentum towards their goals.
Clients appreciate her creative, thought-provoking, collaborative process and empathetic yet direct approach, with a dose of humor that allows them to move out of their comfort zone and have fun doing it!
Marissa supplements her life-long, innate coaching and leadership skills with formal training through the ICF-accredited program at the College of Executive Coaching, a specialization in Positive Psychology from the University of Pennsylvania via Coursera, and a Bachelor of Science in Communication from Cornell University. She is certified in the Emotional Quotient Inventory (EQ-i 2.0),… Read More
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