In this episode, John interviews Kate Bradley Chernis, the CEO of Lately AI, about how artificial intelligence can help businesses revolutionize their social media marketing strategies. Kate discusses the challenges businesses face with content creation and how Lately AI can help automate the process by turning content into a variety of social media posts. She also shares tips on how to write content that triggers nostalgia, memory, and emotion to build trust and create loyal fans.
Key Points:
Tweetable Moments:
Links Mentioned:
Please don't forget to leave us a review, subscribe to the show to get notified of new episodes, and share each episode with a friend! Thank you for your support.
CEO & Co-Founder
Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to generate high-engaging content in your unique brand voice that is customized to target any audience.
As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.
Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.
In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.