#16: The Real Willy Wonka Makes $28M From Healthy Chocolate

In #16, Michael Sikand and Simran Sandhu discuss the story of Jake Karls from Mid-Day Squares and David Riggs from Pneuma. Now age 30, Jake has spent the past 6 years building a retail-first chocolate square company with his sister and brother-in-law that aims to disrupt industry giants like Mondelez and Hershey's with functional, nutritious ingredients. It has surpassed $28M in sales and sells its products in over 20,000 retailers. Next up is 25-year-old David Riggs, whose agency, Pneuma, tops $6M a year in revenue, and resembles more of a private equity style roll-up operation than just an SEO and website shop. The secret to his success? Acqui-hiring smaller agencies and using culture as the main draw.

0:00 Intro

1:15 Story of Jake Karls and Mid-Day Squares

16:00 Story of David Riggs and Pneuma

28:37 Outro

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Check out Mid-Day Squares: https://www.middaysquares.com

Check out Pneuma: https://www.pneumallc.co

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Message Michael on Twitter: @michaelsikand.

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Our Future Podcast is a production of Morning Brew.