In #12, Simmy and Michael unpack the stories of Kadama and Crossnet. Founded by University of Washington students who originally hoped to connect students with tutors on campus, Amin and Dani Shaykho, and Marwan El-Rukby pivoted that idea into app-based service when COVID hit. Using a genius TikTok marketing strategy that has produced billions of views and recruited over 2M users, Kadama will do $5M in revenue this year. The next company covered is Crossnet, a new sport invented by brothers Greg and Chris Meade, and Mike Delpapa, that combines four square with volleyball. Marketing strategies in the early days involved playing non-stop on the tourist-packed beaches of Miami, as well as focusing on Australia in the American winter season. Crossnet has generated well into the 8-figures of sales and has a masterplan to launch more games, like Smashnet, in collaboration YouTube star Danny Duncan.
0:00 Intro + Story of Kadama
04:32 Kadama's genius TikTok strategy
08:00 Two things Kadama nailed
17:28 Story of Crossnet
19:52 Crossnet's genius product placement
26:58 Why your consumer is not always the buyer
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Check out Kadama: https://www.kadama.com/
Check out Crossnet: https://www.crossnetgame.com/
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Our Future Podcast is a production of Morning Brew.
