In #18, Michael Sikand (@michaelsikand) and Simran Sandhu (@_simmy_) chat with Mike Fata (@themikefata), Founder of Manitoba Harvest. Mike dropped 100 lbs while sticking to a no fat diet, but it was his discovery of hemp seeds, that prompted him to realize that healthy fat diets were the future. It took him 20 years, but Mike scaled Manitoba's signature hemp heart packets (seeds) into a popular food supplement embraced by mindful eaters across the U.S. and Canada. By 2019, Manitoba had achieved $100M in annual sales and Canadian weed giant Tilray stepped in to buy it for $419M. From reflecting on creating a category from scratch to providing startup advice to young people, Mike brings listeners and viewers into his sharp, tactical mind. His role as an investor and advisor in up and coming CPG brands like Mid-Day Squares and Dream Pops makes him an excellent judge of what young people are bringing to market and if they have a chance at cracking a real market.
Follow Mike on Linkedin: https://www.linkedin.com/in/themikefata/
Follow Mike on Instagram: https://www.instagram.com/themikefata/?hl=en
Make sure to like, subscribe, or leave a review for Our Future Podcast, the entrepreneurship podcast for young people!
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Message Michael on Twitter: @michaelsikand.
Message Simmy on Twitter: @_simmy_
Our Future Podcast is a production of Morning Brew.
