Bringing Your IP Story to Life w/ a Virtual Influencer - Sara Baumann of Women & Weapons | Overpriced JPEGs #71

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Timestamps:
0:00 Intro
4:20 Women and Weapons' Origin Story
6:48 Starting with Strong IP
10:31 Building an Attention-Grabbing Community
14:17 Women + Weapons Season 2
15:41 What is Nova?
20:53 Nova's Origin Story
23:46 Creating a Digital Influencer
28:22 All About the Haptic Suit
31:14 W+W’s Content Plan for Nova
32:08 Community Reaction to Nova
33:40 Do Other People “Get It?”
34:24 The Separation of Sara and Nova
35:48 Writing Nova's Script
36:28 A Moment for Ryan Reynolds
40:18 Nova's Storyline Rollout
41:02 Nova's Partnerships
42:09 Day to Day Operations
43:45 Being a Full Time Artist
45:01 W+W’s' Other Projects
46:04 Monetization Opportunities for Nova
49:34 (Another) Moment for Ryan Reynolds
50:25 Natively Integrated Social Media
51:53 Sara's Routine
54:14 Do People Underestimate Women and Weapons?
54:54 Sara's Coinbase Drop
58:55 Outro
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Resources:
Sara’s Twitter: https://twitter.com/NFTSaraBaumann 

Women and Weapons Twitter: https://twitter.com/womenandweapons 

Women and Weapons NFTs: https://hoo.be/womenandweapons  
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