Kids Rule Our World (or At Least Our Economy) w/ the Mattel Future Lab Team | Overpriced JPEGs #68

✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨
https://bankless.cc/jpegs 
------
🚀 SUBSCRIBE TO NEWSLETTER: https://jpegs.banklesshq.com/ 
🎙️ SUBSCRIBE TO PODCAST: https://availableon.com/overpricedjpegs 
------
BANKLESS SPONSOR TOOLS:

🔐 LEDGER | NFT MARKETS
https://bankless.cc/LedgerOP3N 

😎 BUENO | CREATE NFTS WITHOUT CODE
https://bankless.cc/Bueno 

🔑 COINSHIFT | TREASURY MANAGEMENT
https://bankless.cc/Coinshift 

🌐 CRYPTEX | NFT EXPOSURE WITH JPEGZ
https://bankless.cc/Cryptex 
------
Timestamps:
0:00 Intro
4:22 Why Kids Rule the World
9:39 What Are the Biggest Toy Industry Trends?
12:16 Physical v. Digital Toy Metrics
13:25 Extending Toy Life Cycles with "Nostalgia Plays"
16:11 How Mattel Explores the Digital Frontier
18:12 A Digital Transformation for Hot Wheels
21:19 Takeaways from Hot Wheels id
23:46 Playing No Matter the Place
24:52 Playing in Other Realities
25:27 Integrating Web3 and the Metaverse
26:19 What Is the Metaverse From Mattel's Perspective?
29:57 The Benefits of an Open Ecosystem
37:01 Beginning with Barbie (and Hot Wheels)
40:04 Mattel / Future Lab NFT Marketplace
42:56 Planning the Move From Adult Collectors to Kids
45:23 Outro
------
Resources:
Ron Friedman Twitter: https://twitter.com/ronmfriedman 

Zak Howie-Brewerton: https://mobile.twitter.com/howiebrewerton 
------
Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets.

See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures