Feb. 1, 2023

Loyalty3.0, The Game Isn’t Soccer, It’s Being a Fan of Soccer, & Behind the Scenes of Adidas’ NFT w/ Tareq Nazlawy l Overpriced JPEGs #75

Loyalty3.0, The Game Isn’t Soccer, It’s Being a Fan of Soccer, & Behind the Scenes of Adidas’ NFT w/ Tareq Nazlawy l Overpriced JPEGs #75

OPJ NFT Link:   🔐 LEDGER | STAX Pre-order your Ledger Stax here:   I’ve always been a fan of Ledger, but as they are currently the sole sponsor of Overpriced JPEGs… I REALLY love them! Support Ledger and support OPJ by using the link...

OPJ NFT Link: https://overpricedjpegs.cc/buy-opj-nft 

🔐 LEDGER | STAX
Pre-order your Ledger Stax here: https://overpricedjpegs.cc/ledgerstax 

I’ve always been a fan of Ledger, but as they are currently the sole sponsor of Overpriced JPEGs… I REALLY love them! Support Ledger and support OPJ by using the link above to pre-order your Ledger Stax!

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Timestamps:
0:00 Intro
3:27 The Loyalty3.0 Thesis
8:16 From Consumer to Cultural Economy
16:49 How Adidas Is Making Wear-to-Earn Happen
19:44 The Most Valuable Node in a Network
23:46 Engineering Spaces and Building Communities
29:31 How Does "The Journey" Add Value to an Item?
37:08 The Game of Being a Fan
44:41 How the Schedule of Sports Benefits an NFT Program
48:03 The Intersection of Sports Betting and NFTs
49:41 Questions From the Audience
50:00 How Can The Token Concept Click for You?
53:24 Fungible v. Non-Fungible
59:51 The Web3 Onboarding Process for New Brands
1:06:00 Engineering Your Comms Plan (the Right Way)
1:11:51 What Makes Web3 Loyalty Programs Unique?
1:15:44 Adidas' Approach to the Metaverse
1:20:23 Adidas' Initial Launch
1:25:32 What Was the Internal Reaction to the NFT Program?
1:31:02 How Is Backlash Handled Internally?
1:36:09 Outro
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Resources:
Tareq’s Twitter: https://mobile.twitter.com/tincantab 

Science Magic Studios Site: https://www.sciencemagicstudios.xyz/ 
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Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

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See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures