Sports Merch Needs a Rebrand w/ round21’s Jasmine Maietta l #192

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Timestamps:
0:00 Intro / Announcements
6:22 The Conception of round21
9:17 The Player-Centricity of Sports
10:56 How Michael Jordan x Nike Was a Catalyst
13:13 How round21 Empowers the Personal Brand
19:49 Building Player Merch "That Cuts Through"
23:56 round21's Culturally Conscious Target Market
29:57 The Decision Not to Advertise
33:50 Ping Pong Paddles for the NBA's "2020 Bubble Season"
35:14 Shifting the Narrative of Team Sports
39:26 How to Know What's Cool
45:04 What Scaling Means for round21
49:24 How round21 Works with Sponsored Athletes
52:40 Why Shark Tank Didn't Work Out
55:39 round21's Funding
57:48 Futures Night: round21, Coinbase, & NY Liberty Event
59:21 Jasmine's Perspective on "the Digital Future"
1:01:50 The Sustainable Value of Digital Goods
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Resources:
Jasmine’s Twitter: https://twitter.com/jasmaietta 

round21’s Twitter: https://twitter.com/weareround21 

round21 Site: https://www.round21.com/  
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