How often are you including CTAs into your podcast?
A strong Call-to-Action (CTA) will direct your audience to take specific actions, whether that's subscribing, sharing, or engaging with your content in other meaningful ways.
But how do you create an effective CTA?
Here's some insights shared on my podcast this morning:
🤔 Keep It Short and Sweet: I emphasized the importance of brevity in CTAs. Keeping it under 30 seconds ensures your message is clear and to the point while keeping your audience's attention.
🧐 Make It Part of Your Content: D.R. Fay shared how hosts like Conan O’Brien seamlessly integrate CTAs into their content, making them entertaining and relevant. This approach turns the CTA into a natural part of the show rather than an interruption.
📈 Consistency Across Platforms: Dan Woerheide discussed the importance of maximizing touch points in your CTAs. Ensure your message is consistent across your podcast, social media, and website, to create multiple opportunities for your audience to connect, engage and take action.
🔍 Your Turn: How often do you use a CTA and what strategies have you found effective?
For more of this discussion, check out episode 129: podpage.com/pmc/s1e129
