Grow to 100K Podcast Downloads on a Budget with Tyler Perry
What if you could grow your podcast audience from hundreds to thousands starting with with just $2-3 a day? That’s exactly what Tyler Perry (no, not the filmmaker…the host of Believing the Bizarre) did.
I had the opportunity to sit down with Tyler about how he used Meta ads to grow his niche paranormal podcast. He shared how he did it and why intentionality, clear goals, and truly understanding your audience are key to creating successful ad campaigns. If you're ready to grow your podcast, join us for this conversation. Tyler breaks down his strategy, lessons learned, and tips to help you start small and scale big.
Episode Highlights:
[2:30] Paranormal Podcast and Target Audience
[6:25] Personal Connection and Paranormal Experiences
[8:37] Early Podcast and Initial Struggles
[11:09] Advertising Strategy and Initial Growth
[15:59] Targeting and Ad Creative
[39:57] Outreach and Engagement
[40:49] Challenges and Adjustments
[51:10] Monetization and Video Content
Links & Resources:
The Podcasting Morning Chat:
Join The Empowered Podcasting Facebook Group:
www.facebook.com/groups/empoweredpodcasting
Believing The Bizarre:
https://believingthebizarre.com/
Believing The Bizarre on Instagram:
https://www.instagram.com/believingthebizarre
Meta Ads Manager:
https://www.facebook.com/business/tools/ads-manager
Facebook Ads Library:
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Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!
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