April 15, 2025

284 - Is Audio Still the Heart of Podcasting? We Asked, You Answered

Show Notes

Is audio podcasting still holding its ground, or just hanging on?

This episode kicks off with a simple but loaded question: What’s audio’s superpower that video can’t replicate? The answers? Let’s just say… they weren’t all in agreement.

Some called audio intimate. Others said it’s limiting. A few argued it’s not about the medium at all—it’s about the story. And then things got really interesting.

We dive into whether audio-only content is still essential in today’s podcasting landscape or if video is becoming the new default. Are creators being pushed toward video because it works, or because platforms want it to? And more importantly, what do audiences actually prefer?

Episode Highlights:

[04:15] Why We’re Still Talking About Video Podcasting

[09:39] The Big Push: Who Really Benefits from Video Podcasting?

[11:45] The Icebreaker: What’s Audio’s Superpower?

[16:55] Is Storytelling the Real Superpower?

[30:23] When Listeners Prefer Audio—Even with Video Available

[37:45] Audio Craftsmanship: From Sound Design to “Theater of the Mind”

[53:04] Does Visualization Ability Shape Audio Preferences?

[57:40] Final Thoughts: Why Audio Might Still Be Irreplaceable

Links & Resources:

The Podcasting Morning Chat:

www.podpage.com/pmc