Is Niching Down Still A Winning Strategy?
You've heard it before: you need a niche to define your topic and target audience. But does this limit your podcast growth or leave you creatively stifled? Today, we discuss if niching down helps podcast growth or holds us back while sharing our personal successes and challenges with niching to determine whether it's essential or restrictive. Additionally, we cover the importance of authenticity in expanding a niche, how collaboration can open new doors, and the value of staying flexible.
Episode Highlights:
[2:00] Personal Reflections on Returning to Routine
[7:48] Initial Thoughts on Niching Down
[10:14] Exploring Different Perspectives on Niching Down
[15:42] Experiences from Ecamm Creator Camp
[29:06] Balancing Niching Down with Creativity and Authenticity
[51:27] Case Study: Travis Brown's Experience with Niching Down
Links & Resources:
The Podcasting Morning Chat:
Join The Empowered Podcasting Facebook Group:
www.facebook.com/groups/empoweredpodcasting
Reddit thread about niching down in Podcasting:
My conversation with Travis Brown:
www.youtube.com/live/5p2tgb0kre4
Storytelling Secrets on The Minvo Procast featuring Heather Parady:
www.youtube.com/live/je5oKauIbN4?si=ns8J9szNOaKlogn3
Register here for a chance to win Minvo For Life:
www.linkedin.com/events/7253071018133528576/
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