We’re covering the podcasting headlines a day early this week. We explore the recent changes Apple made to iOS 17 that has negatively impacted podcast download numbers. While the decrease may seem frustrating for podcasters, it provides a more accurate picture of true listener engagement. We also covered fascinating AI updates from companies like YouTube, Apple, and WonderCraft, giving us a glimpse into the future of AI-generated content. Plus, we dive into the surprising podcasts we listen to and books we would like turned into a podcast series, sparked by the ice-breaker questions.
Episode Highlights:
[4:38] Ice-breakers: (1) “If you could turn any book into a podcast series, which one would you choose?” (2) “What’s a podcast you listen to that might surprise everyone?”
[14:44] Podcasting trends and data.
[16:00] Apple Podcasts update causing a decline in downloads.
[16:32] Buzzsprout’s global stats and where your show ranks.
[20:33] Getting to the core reason Apple Podcasts is deflating downloads.
[24:57] Podcast downloads and discoverability strategies.
[30:36] Podcast Movement Evolutions Conference in Los Angeles March 26.
[31:20] Empowered Podcasting Conference June 28 in Charlotte.
[33:47] AI-generated content, Apple-Google partnership, and AI innovation.
[40:24] Gamifying short-term content with Overplay technology.
[51:39] Don Lemon's show moved from the X platform.
[53:58] Blueberry’s new podcasting tools and YouTube updates.
Links & Resources:
Empowered Podcasting Conference: https://www.empoweredpodcasting.com
Apply to Speak at Empowered Podcasting: https://bit.ly/emppodspeak24
iOS 17 Update Impact on Downloads: https://podnews.net/article/ios-17-apple-podcasts-timeline#:~:text=Before%20iOS%2017%2C%20when%20a,stopped%20listening%20to%20The%20Daily
YouTube Adds AI Label IDs: https://www.perplexity.ai/search/YouTube-labels-AImade-PjmtxUl7RpyIslp1uTlFeQ
Apple & Google in partnership discussions about Gemini AI: https://www.perplexity.ai/search/Geminipowered-iPhone-features-iyRtDaeSQvamDxj_oiwjEQ
Overplay (as seen on Shark Tank): https://overplay.com/
Don Lemon’s New Show Cancelled by Elon Musk: https://blavity.com/don-lemon-says-elon-musk-canceled-new-x-talk-show
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