Podcast News: Video Ads Rising & FTC Takes Action Against Fake Reviews

Is Spotify's push for video ads changing things for advertisers? Ad spending on audio ads was up 11 percent and video ads slightly outperformed that at 12%. What does this mean for podcasters? Listen and find out because we're back with more podcasting news! We take an up-close look at the State of Business Podcasting 2024, which offers insights into the top 100 business podcasts, including release trends, branding, and monetization strategies. Additionally, we cover the new FTC rules on fake reviews and endorsements that have been recently signed into law.

Episode Highlights:

[7:40] Upcoming Events and News Bites

[12:41] Podcasting Stats and Trends

[14:25] Discussion on Podcast Editing Tools

[28:19] Integration News and Business Podcasting Insights

[42:06] Show Structure and Monetization Strategies

[44:53] Independent Podcasting and Network Trends

[50:26] Enhancing SEO with Show Notes and Engaging the Community

Links & Resources: 

The Podcasting Morning Chat: 

www.podpage.com/pmc

Join The Empowered Podcasting Facebook Group:

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PodNews:

www.PodNews.net

Podfest’s Pod Lab Virtual Event: 

https://bit.ly/3NZeGOw

Podcasting For Business Report: 

 https://bit.ly/3YHgTmq

Minvo: 

⁠https://studio.momento.fm/?via=1021c8⁠

Riverside: 

https://www.riverside.fm/?via=0676da

FTC’s New Rules: 

https://bit.ly/3NXuW2h

Spotify’s Video Ad Growth: 

podnews.net/press-release/spotify-ad-growth

Riverside’s New Background Music Feature: 

https://www.riverside.fm/?via=0676da

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