Social Media for Podcast Audience Growth

Social media marketing for podcasters - a love/hate relationship if there ever was one! Let’s commiserate with the struggles and share our top strategies for cutting through the noise on Instagram, Facebook, Twitter and more. We’ve got tips for repurposing existing audio/video clips, fostering genuine engagement that leads to paid opportunities, and quick promo spot ideas to amplify your reach (with a free t-shirt incentive!). From algorithm fatigue to finding your unique voice, we are getting vulnerable about our own successes and failures with the digital status quo. This chat packs serious value for any podcaster looking to seriously up their audience growth game.

Episode Highlights:

[4:40] Community member, Chris W.’s voice message about social media.

[8:37] Creating unique social media content without relying on cookie cutter approaches.

[10:48] Social media mindset and goals.

[13:30] Podcasting goals and upcoming conference.

[16:11] Social media fatigue and spamming.

[19:13] Using social media as an extension of a podcast.

[20:35] Repurposing podcast content for social media.

[24:01] Social media fatigue and promoting podcasts.

[26:43] Social media engagement and content creation.

[29:45] Facebook marketing strategies and analytics.

[31:24] Podcast advertising and discoverability.

[34:12] Creating social media content for podcasts.

[35:40] Podcasting, social media, and building relationships.

[38:44] Social media comfortability and tools.

[41:03] Strategic social media commenting for mutual respect and opportunities.

[43:52] Podcasting, social media, and promotion.

[50:06] A Challenge to all Podcast Hosts: Promoting social media on your podcast.

[52:15] Social media platforms and podcasting.

Links & Resources:

Empowered Podcasting Conference Tickets (EARLY BIRD PRICE!): https://www.empoweredpodcasting.com  

EP Speaker Application (DUE MAR 22! You can apply with multiple topics/talks): https://bit.ly/emppodspeak24

Tweet (shared by Walt): https://twitter.com/johnlacey/status/1770597149312782349?s=42&t=Xu-nrzWxpnTmVCVCuumvVQ 

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Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w (Coming soon to LinkedIn Live...) 

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