Strategies for Podcast Sponsorship and News

Are the podcast directories crowded, or is there still space for your voice? Today, we tackle a question from our community mailbag about podcast sponsorships. We explore strategies for approaching potential sponsors and share insights on building relationships. Our discussion touches on understanding your audience, crafting effective media kits, and contacting the right people to support your podcast. In our news segment, we discuss recent podcast trends, looking at changes in listening habits and the growing popularity of video podcasts. Throughout our conversation, community members emphasize opportunities in podcasting and encourage content creators to focus on their distinct message. 

Episode Highlights:

[3:47] Icebreaker Question: When approaching potential sponsors, what should I include in an email and who should I send it to?

[10:23] Building relationships with potential sponsors through personalized outreach.

[19:11] Leveraging podcast guests for sponsorships.

[24:49] Saturation and the importance of finding one's niche.

[31:18] Focusing on content and audience.

[37:48] How people consume podcasts, with a focus on YouTube and Spotify.

[41:46] Video consumption habits and analytics.

[50:17] AI video platform Runway's new update and its potential for creating realistic, high-quality B-roll footage.

Links & Resources:

Want a birthday shout-out? Tell us your birthday!

https://www.facebook.com/groups/empoweredpodcasting/posts/652571993743139/

Empowered Podcasting Conference: https://empoweredpodcasting.com/

Empowered Podcasting Official T Shirts https://ironickpodcasting.myshopify.com/products/empowered-podcasting-conference-official-2024

The AI Briefing

https://open.spotify.com/show/5RipE0JUGJDJGKqZs19WcW

Bombtrack Media Podcast Marketing 

https://www.bombtrackmedia.com/

Remember to rate, follow, share, and review our podcast. Your support helps us grow and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.com