The Pros and Cons of Selling Podcast Merchandise

Do you dream of seeing your listeners sporting your podcast's merch? Whether it's t-shirts, mugs, or stickers, creating merchandise is a fantastic way to spread your brand and foster a deeper connection with your audience. However, the path to merch success is paved with pitfalls that make many podcasters stumble. Today we’ll guide you through the dos and don'ts of selling podcast merchandise. We are uncovering insights on design, production, marketing, and sales. You'll learn how to create swag that resonates with your audience, navigate the print-on-demand tools, and implement proven strategies.

Episode Highlights:

[2:38] Mailbag Question from Max: I'm considering creating merchandise for my podcast. What key factors should I consider to ensure it's something my audience will actually want and buy?

[6:44] Creating merchandise for podcasts that appeals to a wider audience.

[11:19] Merchandise creation for podcasts, emphasizing quality over quantity.

[14:26] Using print-on-demand services for merchandise sales.

[20:06] Marketing strategies for podcast merchandise.

[32:34] Branding and merchandise for podcasts, with focus on simplicity and identifiability.

[36:21] Podcasting trends, merchandise, and events.

[41:28] Podcast apps for Android users after Google Podcasts closure.

[46:10] Podcast platforms with a focus on new features and user engagement.

[53:23] Podcast rankings, downloads, and fraud.

[59:54] Podcast industry updates, including measurement standards.

Links & Resources: 

Printify: https://printify.com/ 

Shopify: https://www.shopify.com/ 

Printful: https://www.printful.com/ 

My Merch Store: https://ironickmedia.com/merchandise/

The Mama Jaq Podcast: https://podcasts.apple.com/us/podcast/the-mama-jac/id1665364702

Castbox: https://castbox.fm/

YouTube Music: https://music.youtube.com/

Snipd: https://www.snipd.com/

Podcast Addict: https://podcastaddict.com/

Amazon Music: https://music.amazon.com/podcasts

GoodPods: https://goodpods.com/

Hark: https://harkaudio.com/

Buzzsprout Fan Mail: https://www.buzzsprout.com/blog/introducing-fan-mail

Audio Ad Fraud: https://www.podcastnewsdaily.com/news/dv-new-large-scale-audio-ad-fraud-scheme-spoofed-500-000-devices/article_efe0db32-0c8d-11ef-9294-9bbb4e5b7577.html

IAB’s Podcast Measurement Standards: https://www.podcastnewsdaily.com/news/iab-tech-lab-s-finalizes-latest-update-to-podcast-measurement-standards/article_7f2adb96-0967-11ef-b375-cb971c284c14.html

ListenNotes: https://www.listennotes.com/

PodNews: https://podnews.net/ 

Empowered Podcasting Meetup on May 15th in Charlotte: https://www.eventbrite.com/e/podcaster-meetup-charlotte-tickets-890979302077 

Empowered Podcasting Conference: https://empoweredpodcasting.com  

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