If you're looking to grow your podcast this year, this is an episode you won’t want to miss! In this engaging episode of Podcasting Tech, we sit down with the brilliant E.B. Moss, https://www.mediavillage.com/author/eb-moss/?type=latest&page=1, —a seasoned content strategist, award-winning writer, and host of the Insider Interviews podcast - https://x.com/insiderintervws. With a career spanning radio, television, and marketing, E.B. brings a wealth of experience and insights into the world of audio content and storytelling.
Named among the “Top 10 Most Fascinating B2B Marketers” of 2020 by Biznology, E.B. began her career as a radio copywriter, voiceover talent, and newspaper columnist. Her consultancy, Moss Appeal - https://www.mossappeal.com/, develops partnerships and branded content, including podcasting, such as Trade Up with Angi. Over the years, E.B. has built a reputation for compelling "explanatory journalism," and hosts her own b2b podcast about marketing.
In this episode, we cover:
E.B. Moss's transition from radio to podcasting: Her early experiences and the challenges she faced when launching Insider Interviews.
Effective tools and techniques: What hosting platforms and equipment she started with and her improvements over time.
Monetization strategies: E.B. discusses how she sells storytelling packages and the success of her content marketing model.
The importance of the 'why' in podcasting: E.B.'s tips on understanding your purpose and how it informs your marketing strategy.
Marketing tips for podcasters: E.B. shares her best practices for promoting your podcast and engaging with listeners.
Links and resources mentioned in this episode:
Insider Interviews with E.B. Moss - https://insiderinterviews.blubrry.net/
Insider Interviews on Facebook - https://www.facebook.com/InsiderInterviewsPodcast/
Insider Interviews on Twitter - https://x.com/insiderintervws
Watch/listen to Insider Interviews on Youtube - https://www.youtube.com/playlist?list=PLnLXbn5bBzVhLiy5eLYDxhGdJTXQbkOc2
Moss Appeal -
The Moss Appeal
Follow E.B. Moss on social media:
Linkedin - https://www.linkedin.com/in/MossAppeal/
Twitter - https://x.com/ebmoss
Instagram - https://www.instagram.com/mossappeal
Recommended Tools and Equipment:
iRig lavaliers for mobile interviews. - https://amzn.to/486kqz4
Libsyn for podcast hosting. Full disclosure: Mathew Passy is now a full-time employee of Libsyn
Descript for audio editing with studio sound features.- https://www.descript.com/
Shure Microphone for professional recording quality. - https://amzn.to/3NmD0ta
Relevant trade publications: MediaVillage
If you're struggling to find your podcasting niche or looking to boost your podcast’s reach, this episode provides actionable advice you can start implementing today. E.B. Moss shares invaluable insights into creating engaging podcast content and effective marketing strategies.
Tune in to this insightful conversation and discover how to unlock the full potential of your podcast with E.B. Moss!
As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com (http://amazon.com/). We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.
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Equipment in Use:
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