Branded Podcasts and Audience Connection with Dan Misener (in conversation with Lori Beckstead)

Guest host Lori Beckstead interviews Dan Misener, head of Audience Development at the branded podcasting agency Pacific Content, and host/producer of the delightful podcast Grown Ups Read Things They Wrote As Kids. Dan explains what branded podcasts are and the various considerations relating to connecting to podcast audiences, such as understanding 'podcast neighbourhoods', recognizing that a potential listener will see your podcast before they're able to listen to it, and that radio (and podcasting) is all about people talking to people about people.

Episode notes:

Guest host Lori Beckstead is an Associate Professor of Sound Media at Ryerson University in Toronto, Canada where she teaches podcasting, radio broadcasting, and other courses related to sound studies and audio production. Lori was a guest on a previous episode of New Aural Cultures, talking about using podcasting as a form of peer review, and about her research examining podcasting as a medium.

Dan Miser's insightful writing about podcasting can be found at https://medium.com/@misener.

Dan talks about Choiceology with Katy Milkman as an example of a branded podcast.

Dan's thoughts on podcast neighbourhoods are here:

https://blog.pacific-content.com/the-podcast-ecosystem-is-made-up-of-distinct-neighborhoods-9e4ec105026e

and here: https://blog.pacific-content.com/how-to-find-podcast-niches-you-didnt-even-know-existed-c27849dca0a

And he made a really neat data visualization of podcast cover art here: https://blog.pacific-content.com/the-podcast-artwork-rainbow-7a83e4316931 

If you you would like a text transcript of this episode please contact Dario Llinares: d.llinares@brighton.ac.uk