EP43: AI Mashup (Part 2): Navigating Marketing, Analytics, and Ethical Frontiers — Product Market Fit podcast (startups | tech | AI | growth)

Part II is here and I've got to admit, putting together this episodes has been a real journey down the rabbit hole of AI insights. 

In this episode, we explore the transformative impact of AI on marketing and technology. We discuss AI's influence on product and content marketing, its role in reshaping SEO strategies, and how Chat-GPT is changing search dynamics. We delve into the evolving digital advertising landscape, augmented analytics, and the ethical considerations surrounding AI. Tune in Now!

Chapters:

(00:00) Intro

(02:23) How will AI impact content marketing (Derek Osgood, Founder & CEO @ Ignition)

(04:16) SEO new landscape (Hikari Senju, Founder & CEO @ Omneky)

(07:03) How does Chat-GPT change the SEO game? (Pascal Weinberger, Founder & CEO @ Bardeen.ai)

(12:09) The new searching habits (Tom Taulli, author of "Generative AI: How ChatGPT and Other AI Tools Will Revolutionize Business")

(14:43) Performance marketing in the age of AI (Hikari)

(16:31) What is augmented analytics and what’s happening in that space? (Sean Byrnes, Founder @ Outlier.ai and Flurry)

(21:24) Are we prepared for widespread automation (Tom T.)

(22:31) The potential flip side of using AI (Tony Beltramelli, Founder & CEO @ Uizard)

(23:54) How AI is going to change work for the average person? (Hikari)

(25:21) New work roles powered by AI (Hikari)

(26:41) Who is responsible to address mass unemployment due to automation and AI (Reid Blackman, PhD, author "Ethical Machines")

(32:34) Generative AI (Chat-GPT) and copyright law (Rasty Turek, Founder & CEO @ Pex)

(34:53) AI Regulations (Tom T.)

(36:49) Responsible AI (Yaniv Makover, Founder & CEO @ Anyword)

(38:06) Are we approaching Artificial General Intelligence? (Alexander De Ridder, Co-Founder & CTO @ Ink)

(40:17) When will we see the singularity? (Pascal)

(41:32) Conclusion

Sponsor:

This podcast is brought to you by ⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series-A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.

To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠.

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