Pietro Saccomani is the CEO of FeedBear (and founder of MixBloom and MobiLoud). FeedBear is a tool to collect and prioritize feedback from customers and internal teams.
In our discussion, Pietro explains how to collect customer feedback and the ways in which companies often get it wrong. He also shares his insights on how to prioritize customer feedback and how to turn it into actionable insights for your team to act on.
Pietro talks about his experience purchasing the company on MicroAcquire, and his journey as a bootstrapped founder. Whether you're a founder, product manager, or just interested in the startup world, this episode is a must-listen. Get ready to gain valuable insights and practical learnings from Pietro's experience.
Timestamps:
00:00 Intro
00:10 What is Feedbear
01:25 Best-practices for gathering customers feedback
06:33 Making sense of customer feedback and prioritization
08:06 Building in public
11:36 Feedbeak everywhere (Social media, Slack, Discord...)
14:44 The origin story of Feedbear?
19:18 The micro-acquisition space
24:47 Feedbear's growth strategy (organic, content, & SEO)
33:10 Using generative AI for content strategy
36:33 FeedBear's ICP (ideal customer profile)
42:26 Why a "red ocean" is a good thing (choosing a crowded space)
45:04 Building a bootstrapped business (not taking VC)
50:39 Lighting Round
51:08 Trust and acceptance are important for delegation
55:35 Conclusion
Guest contact info:
twitter.com/psaccomani
linkedin.com/in/pietrosaccomani/
www.feedbear.com/
Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co.
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