Derek Osgood is the founder & CEO of Ignition and a seasoned Product Marketer. Ignition is “the platform for go-to-market” — a collaborative hub to plan, execute, and measure launches.
In today’s discussion Derek shares the keys to a successful launch; Ignition’s experience launching on Product Hunt and AppSumo; why Apple is so successful with their launches and much more; so tune in and get ready to master your next product launch.
As always, I love to hear from you so please leave a comment and/or contact me directly via email, LinkedIn or Twitter (links below).
Timestamps:
00:00 Intro
00:11 What is Ignition?
01:26 Ignition Origin Story
02:51 The concept of launching new things
07:17 The ideal customer profile
08:44 Ignition as a company
09:49 How to orchestrate a successful launch?
14:09 We bring competitors together
14:54 A suite solution
15:30 The balance between new launch and new features
17:56 Launching Mistakes
21:12 Different launching platforms
25:52 Launching metrics
30:33 Product Market Fit
31:37 Cool product launches
33:36 Apple the mother of launches
36:42 Growing Ignition
39:49 How will AI impact content marketing?
41:59 How does Ignition incorporate Ai?
44:12 What is the grand vision for Ignition?
44:58 Lighting round
Guest contact info:
linkedin.com/in/derekosgood3/
derek@haveignition.com
haveignition.com
Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.
To learn more and book a free consultation, go to grwth.co.
Get in touch with Mosheh:
linkedin.com/in/moshehp
twitter.com/MoshehP
hello@pmfpod.com
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