In this episode, we sit with Yaniv Makover, the co-founder and CEO of Anyword, a leading generative AI content platform for performance marketers. We discuss the impact of generative AI on content creation, people's perspectives on AI-generated content, and whether AI poses a threat to jobs in the creative industry.
Chapters:
00:00 Intro
00:08 What's Anyword and who do you serve?
02:06 The story behind the idea of Anyword
06:07 KIWI for Content Optimization
07:40 Go-To-Market strategy
09:40 Why do customers love the product?
14:09 Differentiation and positioning
19:11 People don't buy AI, they buy the value it creates
21:29 FInding the ICP
24:31 Defensibility and growth
27:24 First isn't always the best
28:42 Overview of Anyword's AI model
30:36 Growth and acquisition
34:51 Generative AI and job loss
39:30 Consumers' reaction to generated AI content
42:44 Will people replace Google with chatbots?
46:03 Responsible AI
48:52 Lightening Round
Guest contact info:
www.linkedin.com/in/yaniv-makover
yaniv@anyword.com
www.anyword.com
Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co.
Get in touch with Mosheh:
www.linkedin.com/in/moshehp/
twitter.com/MoshehP
hello@pmfpod.com
www.pmfpod.com
Previous episodes on Generative AI:
Ep21: From Idea to Prototype in Minutes; w/ Tony Beltramelli, founder & CEO Uizard — Product Market Fit podcast
EP10: Google's AI backlash; w/ Alexander De Ridder, co-founder & CTO, INK — Product Market Fit podcast
Ep13: Ethical Machines; w/ Reid Blackman, PhD, Author and Consultant — Product Market Fit podcast
