Mary Sheehan is a product marketing leader, author of Product Launches book and the host of the Women in Product Marketing podcast. With a background in product marketing leadership that includes Adobe, Google, NextRoll and more, Sheehan is an industry-leading expert in launching new products, positioning them for growth, and creating go-to-market strategies that span organizations.
In this episode, Mary shares her insights on successful elements of product launch, the difference between Go-To-Market and product launches, and metrics measuring success.
We also discussed examples of successful launches, cost-effective ways for product launching, and how AI is changing her business.
Mentioned Acronyms:
- PMM: Product Marketing Manager.
- PRD: Product Requirments Documents.
Chapters:
00:00 Intro
00:09 What is product marketing?
01:16 Mary's current role at Adobe Lightroom
03:15 How the digital ads industry is moving forward?
06:09 Getting in the field of Product Marketing
10:14 Successful elements of product launch
12:10 The 10% rule of internal communication
13:24 The power of events in Product Marketing
16:34 Go to Market and Product launches: what are the differences?
24:27 How PMM can help in market research?
27:03 The launch fails
28:42 Measuring success - metrics to look for
31:51 The successful launch of Instacart
33:51 Cost effective ways for product launching
36:51 How AI is changing product marketing?
39:11 Lightning round
Guest contact info:
www.linkedin.com/in/maryshirleysheehan
www.productlaunch.pro
Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co.
Get in touch with Mosheh:
www.linkedin.com/in/moshehp/
twitter.com/MoshehP
hello@pmfpod.com
www.pmfpod.com
Previous episodes on Product Launches:
https://www.youtube.com/watch?v=n44jZ-4HyHg&t=998s
Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit
