Danielle Dafni is the founder & CEO of Peech, a generative AI video editing platforms that turns content teams into unstoppable creators.
Being a video editor inspired Danielle to start her venture. In today’s discussion, Danielle shares her journey to finding product market fit, product-led growth vs. product-led sales, content marketing in the age of generative AI, and her thoughts on competition.
Tune in for a dynamic and informative episode packed with actionable advice and valuable knowledge.
Chapters:
00:00 Intro
00:11 What is Peech?
02:35 Peech's ICP
08:38 Company stats & PLG vs. product-led sales
12:11 What’s the big vision?
15:53 Launching on Product Hunt
18:32 User acquisition tactics
20:44 Implementing product-led sales
26:08 What channels do you plan to implement as you grow?
29:52 Content marketing in the age of generative AI
36:57 Leveraging TikTok as a marketing channel
41:45 Marketing tactics: How to grow on YouTube?
48:57 Thinking about the competitive landscape
01:00:46 Lightning Round
Guest Contact Info:
www.linkedin.com/in/danielledafni
www.Peech-ai.com
Sponsor:
This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.
To learn more and book a free consultation, go to grwth.co.
Get in touch with Mosheh:
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