Here I speak with Hikari Senju, Founder & CEO of Omneky, a startup that enables you to generate multiple versions of ads using AI to show the perfect ad for each customer.
Today's episode focuses on performance marketing and the impact AI has on personalization, privacy, and SEO.
Hikari also reflects on his experiences attending Harvard & MIT, where he became fascinated with AI models, and how this inspired him to build Omneky.
We wrapped up our conversation with a look at the evolving roles powered by AI, his perspective on the startup ecosystem, and how reading biographies can make your life easier.
Chapters:
00:00 Intro
00:13 What is Omneky and who do you serve?
00:46 Origin Story
05:07 Omneky core IP
06:46 Ideal Customer Profile
07:45 Grand vision
08:54 Personalization and Privacy
11:51 Personalization on the edge
17:28 Omneky AI models
18:16 Fine tone LLMs vs. Foundation models
22:48 Competitive landcaspe
28:27 How AI is going to change work for the average person?
31:09 New work roles powered by AI
32:59 Endless personalized creative content
35:13 Finding PMF
38:06 Startup Battlefield
40:00 Other channels for customer acquistion
42:32 Where is the AI powered SEO going?
47:28 Performance marketing
49:55 Digital ad platforms
50:28 Break some news
51:33 Democracy and capitalism
55:16 Ligting Round
Guest Contact Info:
https://linkedin.com/in/hikari-senju
https://Omneky.com
Sponsor:
This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co.
Get in touch with Mosheh:
https://linkedin.com/in/moshehp/
https://twitter.com/MoshehP
hello@pmfpod.com
https://pmfpod.com
