In the immortal words of Andy Grove, “Training is one of the highest leverage activities a manager can perform.”
WorkRamp is the learning cloud for leading B2B companies such as Box, Lattice, Loom and Intercom. The company has raised almost $70M across multiple rounds from top VCs and angels including Jack Altman, Elad Gil, Initialized Capital, Y-Combinator, and Susa Ventures to name a few.
I absolutely loved this conversation with WorkRamp’s founder and CEO, Ted Blosser, and have no doubt that you will walk away with a ton of actionable ideas.
Topics covered include:
-- How the company struggled with PMF early on and how they overcame it
-- The importance of vision and the framework he learned from the CEO of Cisco
-- How the best SaaS businesses leverage customer education for acquisition, activation and retention
-- Why “being 10x better” is terrible advice for startups
-- How to break into an existing market and compete against incumbents
-- Why it’s so important in this economy for everyone in the company to be a seller
-- How AI is poised to change education (in a corporate setting and for children)
Chapters:
00:00 Intro
00:10 What is WorkRamp?
01:18 WorkRamp in numbers
02:40 Struggling with PMF
04:29 Finding PMF
08:25 Grand Vision
11:34 What did your background have to do with founding WorkRamp?
14:08 The founding story
15:39 Advice on entering an incumbent category
18:37 Selling strategy
21:24 Onboarding switching clients
24:52 How do customers use the LMS?
30:12 WorkRamp growth channels
35:17 Finding PMF multiple times
38:57 New products
39:53 Employee learning categories
42:09 How do founders leverage enablement training?
45:44 How is AI changing the educational space?
49:12 Lightning round
Guest Contact Info:
WorkRamp
linkedin.com/tedblosser
Learn Podcast
Sponsor:
This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.
To learn more and book a free consultation, go to grwth.co.
Get in touch with Mosheh:
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