There is a huge difference between being data-driven, which honestly is like saying, I make all my decisions based on the past, and being analytics led, which is, saying, I make my decision based on how things are actually operating now in a cause-and-effect relationship.
In this episode, I sit down with Mark Stouse Founder & CEO of Proof Analytics. Mark shares his experience on the importance of data-driven decision-making in B2B marketing, his thoughts on the limitations of AI, and the importance of human intuition in data analysis.
Chapters:
00:00 Intro
00:10 What is Proof Analytics?
02:01 Proof Analytics products
07:25 How do these models come to play?
13:59 The thin line between accurate data and semi-accurate data
17:01 Model overfitting
23:53 Ideal customer profile
33:08 The Background
54:07 Sales and Marketing in B2B
07:03 Lightning round
Guest Contact Info:
https://proofanalytics.ai/
https://linkedin.com/in/markstouse/
Sponsor:
This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.
To learn more and book a free consultation, go to grwth.co.
Get in touch with Mosheh:
linkedin.com/in/moshehp
twitter.com/MoshehP
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