Lazer Cohen is the founder & CEO of Concrete Media, one of the top PR firms in Israel focused on tech startups.
In this special episode we get tactical on the mechanics of PR for startups. Topics covered include:
- Launches, funding announcements, and press releases
- Crafting a story
- How to approach pitching; and more
In our discussion, Lazer makes a compelling case for investing in PR at the early stages, and shares practical tips for founders or anyone responsible for early-stage startup growth.
💬 I hope you enjoy and would love your feedback on this tactical-style episode. Let me know what you think in the comments.
Timestamps:
00:00 Intro
00:07 Why should I care about PR?
01:14 Different types of media outlets
03:55 How does PR support other channels?
05:58 PR for early-stage startups (coming soon; launches; funding announcement)
08:15 Getting started with PR
09:02 What's "newsworthy?" And do press releases still matter?
14:30 Approaching journalists
16:47 The proactive side of PR
19:41 "Newsjacking," crisis management, and rebranding
25:09 Crafting the story
29:23 Story angles ("show don't tell")
31:20 When is a company ready for PR?
33:51 Involving the whole team in PR strategy
36:25 Different models for engaging a PR firm
38:15 Conclusion
Guest contact info:
linkedin.com/in/lazercohen/
concrete.media/
Sponsor:
This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.
To learn more and book a free consultation, go to grwth.co.
Get in touch with Mosheh:
linkedin.com/in/moshehp
twitter.com/MoshehP
hello@pmfpod.com
www.pmfpod.com
