Hear from FinTech Founders, CEOs and Product leaders on how to build FinTechs with commercial and customer impact!
June 27, 2023

People, Process, Product - What VCs wish you knew about Product

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Season 1

In today’s episode I speak with Kevin Brockland, Founder and Managing Partner at Indelible Ventures, a seed stage venture fund in Malaysia. We go through the three Ps needed to build products and companies with impact: People, Process & Product.

The conversation is packed with Product gems - we go deep in product growth, onboarding optimization, removing friction, customer mapping, fluidity in processes and much more!

Let’s dive into it!

👉 You can find Kevin here

 

👉 And you can find Monica here:

 

 

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🗞️ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7062789745407340544

 

In this episode we cover:

 

(0:05:14) The role of purpose in Kevin’s life and business, and the branding problem around impact investing

(0:07:13) What does Indelible Ventures do

(0:09:07) Navigating regulation in the APAC region and the potential benefits of unification around regulation and policy

(0:13:23) Kevin’s three P's for evaluating investable companies: people, process, and product

(0:14:48) Establishing frameworks and processes for collecting users feedback

(0:16:08) Comparing building a product to the scientific method and the need for perpetual learners with a growth mindset

(0:17:47) The need for fluidity in processes and shortening feedback loops, and the spiraling out of control of large organizations' check and balance systems

(0:20:21) The importance of understanding unknown unknowns and the need to act responsibly.

(0:21:16) The challenges of evaluating CEOs and founding teams as critical people in a startup

(0:25:35) The practical terms of feedback loops in building products and the importance of shortening them

(0:29:29) Mapping out user journeys and focusing on optimizing individual components of the conversion funnel

(0:30:55) Establishing ideal customer personas and understanding triggers for awareness in the conversion funnel

(0:40:16) The need for product design to consider the user's competency, pain points, and usage characteristics, and the importance of creating habitual formations in the product design

(0:41:47) The importance of showing value right away in the onboarding process, and the potential for personalizing the onboarding process based on initial usage desire

 

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Production and marketing by Monica Millares. For inquiries about supporting or sponsoring the podcast, collabs or guest appearances email fintechwithmoni@gmail.com

 

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers; nor those of the guests. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.