Think differently: be a challenger, not an excellent sheep. How data enrichment can help you stand out and remove anxiety from your customer's lives

Today I speak with Ken Hart, CEO and Founder at Snowdrop Solutions, a data enrichment FinTech. We talk about the importance of clarity and transparency of transactions in financial services, focusing on solving every day problems, the need for a user-centric approach using personalized spending insights and recommendations, the benefits of autonomy in building a company to have a meaningful impact on users' lives and the importance of creating a culture that builds challengers, not excellent sheep

"There's moments in people's lives where there's a lack of clarity, a lack of transparency, and if you could just make sense of it quickly and intuitively... people just get it."

Let’s dive into it!

👉 You can find Ken here

• LinkedIn: https://www.linkedin.com/in/kenhart/
• LinkedIn Snowdrop: https://www.linkedin.com/company/snowdropsolutions/
• Website Snowdrop: https://snowdropsolutions.co.uk/

👉 And you can find Monica here:

• LinkedIn: https://www.linkedin.com/in/monicamillares/
• TikTok: https://www.tiktok.com/@moni_millares
• YouTube: https://www.youtube.com/@moni_millares
• Website: https://moni-millares.mystrikingly.com/

If you enjoy this Purpose Driven FinTech pod, please subscribe in YouTube, follow and leave a 5 star rating on Spotify and a review on Apple podcasts. Remember to connect in YouTube or LinkedIn to keep the conversation going.

🗞️ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7062789745407340544

In this episode we cover:

(0:00:00) Financial stress in the UK: 40% of users struggle financially

(0:00:34) Snowdrop's goal: Provide clarity on spending and transactions

(0:01:52) Solving daily problems for consumers

(0:03:39) Ken's definition of success

(0:04:42) Ken's productivity habits: Walk and talk, and focused music

(0:07:00) Motivation behind starting Snowdrop: Autonomy and long-term vision

(0:11:23) Snowdrop's expertise: Providing clarity and intuitive user experience.

(0:13:09) Use case in financial services: Enhancing transaction clarity and reducing anxiety.

(0:22:52) Snowdrop's vision for the future: Spending insights and ESG tagging.

(0:26:35) How has autonomy helped Snowdrop build the product that they wanted to build?

(0:29:15) Defining what to build and not to build. Becoming a day to day product

(0:32:29) Career advice for kids getting ready for the university

(0:34:03) Choosing meaningful work over society expectations

(0:36:25) Leadership and culture at Snowdrop, why attitude matters

(0:38:15) Building a culture of challengers, not excellent sheep

(0:39:27) The one thing Ken would change in FinTech: Thinking about customer experience

(0:42:09) Where to find Ken and the team

—

Production and marketing by Monica Millares. For inquiries about collabs, sponsoring the podcast or creating or editing your podcast email fintechwithmoni@gmail.com

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.