Daniella Ottone: A Leader In The Hispanic Real Estate Market

Why Is community at the heart of successful realtors?

In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Daniella Ottone. Daniella Ottone, a seasoned real estate agent with over 21 years of experience in Jacksonville, Florida. Daniella shares her journey from moving to the U.S. from Chile to becoming a leading figure in the Jacksonville Hispanic community. With a rich background in mortgage and underwriting, Daniella offers invaluable insights into real estate, emphasizing the importance of consistency, community engagement, and resilience. She also discusses her unique approach to building a successful real estate team and the pivotal role of cultural understanding in her market.

With over 21 years of experience in the Real Estate Industry, Daniella Ottone has become a trusted name in Jacksonville, Florida. Originally from Chile, Daniella has made this vibrant city her home for over two decades, immersing herself in its diverse neighborhoods and communities. Her deep understanding of the local market makes her the perfect partner for anyone looking to invest or purchase real estate in Northeast Florida.

Tune in to this episode as Daniella shares whether you're an aspiring agent or a seasoned professional, Daniella’s story and strategies offer a wealth of knowledge and inspiration!

Highlights

00:00 04:57 Daniella Ottone: A Leader In The Hispanic Real Estate Market

·       We welcome Daniella Ottone!

·       Daniella how she established a successful career in the real estate and mortgage industry.

·       Her active involvement in the Hispanic community in Jacksonville.

·       Her role as host of Daniella's Real Estate Show.

·       The value of being a community leader and utilizing social media effectively.

·       Targeting specific client demographics.

·        Remi Graphics ad.

04:58 28:45 Challenges and Strategies in Serving the Hispanic Community

·       Daniella’s inspiring journey of a woman who started by cleaning houses.

·       How she navigated her way through various roles in mortgage collections and loan officiating.

·       Her story speaks about resilience and entrepreneurial spirit in building a successful business amidst challenges.

·       Her innovative approaches such as lunch-and-learns to capture the Hispanic market.

·       Leveraging her deep understanding of mortgage underwriting to streamline real estate transactions.

28:46 38:33 Building Client Relationships

·       The financial literacy challenges faced by Latino customers in the U.S.

·       The distrust of people of banks and are unfamiliar with credit systems.

·       Daniella aims to help these customers navigate these systems, establish credit, and build financial stability.

·       The importance of long-term customer relationships and loyalty within the Latino community.

·       The need for real estate agents to look beyond immediate transactions.

·       Her humble beginnings and passion for assisting in achieving financial milestones like homeownership.

38:34 51:36 The Importance of Team Chemistry

·       How Daniella started with humble beginnings to managing a successful team.

·       The importance of consistency in business and the structured training provided to new agents.

·       Her focus is on the cultivation of a positive team culture and personalized customer service.

·       The vital role of persistence and adaptability in overcoming financial challenges and achieving nearly 90 transactions in a year.

51:37 01:00:50 Leveraging Social Media and Content Creation

·       The challenges of building trust and credibility in the real estate industry.

·       Teamwork and leveraging collective experience to establish credibility.

·       Effective marketing techniques such as:

o   Emphasizing the integration of video content; and

o   Social media to reach a broader audience.

·       How she encourages her agents to learn from their successes and mistakes.

·       The necessity of delegation to avoid burnout.

·       Utilizing live streaming and recorded content to maximize audience engagement.

01:00:51 01:14:14 Final Thoughts and Future Plans

·       Daniella shares her journey of transforming clients into team members.

·       The importance of retaining a core team for long-term success.

·       The value of personality fit and creating a supportive culture.

·       The evolving strategies in the current market conditions.

·       Learning from her experiences of focusing on the Latino community and foreign investors to thrive in challenging times.

·       Conclusion.

Quotes:

“They don't trust people in general because a lot of people take advantage of them and that's what made me get into my community.” – Gretchen Territo

“You don't have to be the smartest person to make the most money, you have to be consistent.” – Gretchen Territo

“ You have to consistently work on the business. I don't think that if anybody that wants to be an entrepreneur or wants to work for themselves is cut for that.” – Gretchen Territo

To contact Daniella Ottone, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, YouTube, and Email.

Instagram: https://www.instagram.com/daniellaottone/

Facebook: https://www.facebook.com/daniellasellsjacksonville/

YouTube: https://www.youtube.com/@ottonegroup

Email: theottonegroup@gmail.com

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