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This week we’ve talked about building content and making connections, and today we will talk about the confluence. Confluence is a great word that I heard from Vincent Pugliesi that he came up with from looking at what successful businesses were doing. Confluence occurs when several things come together—it is used often when smaller rivers come together and form a larger river. For our business purposes, confluence is where you take your content and your connections and you add marketing—and it becomes a powerful force that works together for the success of your business. The interesting part about confluence is that it brings together things that may not be powerful by themselves, but together make a big impact. I know people that have tons of content—they want to build a website, do a podcast and they are always giving away free content. Some of you have so much content that your content river is overflowing and flooding everywhere. Imagine that your river is overflowing on the content side, but there’s a dam set up and the water can’t go anywhere. The dam is there because you haven’t done any connecting. The river can’t keep flowing without both content and connections. You have to use your connections to serve, be helpful, and be kind—that connections river has to be long and deep just like your content river. Of course, it doesn’t have to start that way. Many rivers start as a foot-wide stream that only has a little water in it—you don’t have to start big. You can start small, but you do have to start. Eventually that stream begins to widen and turns into a river, and when those two rivers of content and connections combine, where the confluence occurs—that’s where the power and success begin. That amazing third river that results from the combination of the first two…it must start somewhere. You can create content that’s helpful for people and then make good connections by having great conversations about what you’re doing—not a pitch or sale—just building relationships, helping people, and talking about what you’re trying to do. You need both of those rivers flowing well to get to the confluence. You can do it—I’ve seen tons of people do it and I’ve done it myself. If you can do the content and make the connections and relationships, the confluence is going to be amazing. It’s going to come together and you’re going to have a ton of success. So, I hope this is helpful to you. If you have any questions about building your niche or micro niche after hearing this week’s episodes, I’d be honored to talk to you. Thanks for listening.
Resources
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Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
