Sales & Cigars

Sales & Cigars

How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!

Recent Episodes

Nov. 19, 2024

Sales and Cigars | J. Lesperance | Unpacking Intellectual Property with The Patent Baron | Episode 201

Walter Crosby welcomes intellectual property expert J. Lesperance, known as "The Patent Baron." They explore the world of IP for business owners—breaking down trademarks, copyrights, patents, and trade secrets. JB’s unique b…
Nov. 12, 2024

Sales & Cigars | Jim Packard | Employee & Client Retention | Episode 200

In this episode of Sales and Cigars, host Walter Crosby sits down with Jim Packard, President of Rainmaker Marketing, Inc. Jim discusses with us insights on customer retention and brand loyalty. He shares his unique strategi…
Nov. 5, 2024

Sales & Cigars | Brad Koch, Business Coach and Former Marine | Episode 199

In this episode, host Walter Crosby sits down with Brad Koch, a business coach with a fascinating journey from the Marine Corps to the world of business coaching. Brad shares powerful insights on transitioning from military …
Oct. 29, 2024

Sales & Cigars Podcast | Marty Fahncke | Stages of Exiting Your Business | Episode 198

In this episode, I sit down with Marty, a seasoned entrepreneur who knows a thing or two about building businesses from the ground up and selling them for big paydays. Marty’s been through it all, from starting a grassroots …
Oct. 22, 2024

Sales and Cigars Podcast | Taking Ownership of Your Sales Career | Episode 197

Walter Crosby dives deep into personal responsibility when it comes to career development in sales. Drawing from real-life experiences, Walter stresses the importance of taking charge of your own growth, whether you're a sal…
Oct. 15, 2024

Sales and Cigars Podcast | Solving Sales and Messaging Misalignment | episode 196

In this episode of Sales and Cigars, Walter Crosby dives into one of the most critical issues businesses face: aligning their vision with their sales team's messaging. Walter shares insights on how disconnects in communicati…

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