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Oct. 21, 2024

10 Things I Learned at Ecamm Creator Camp 2024

10 Things I Learned at Ecamm Creator Camp 2024
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School of Podcasting

Today I share insights from a week spent at Ecamm Creator Camp 2024, highlighting ten key takeaways that can help podcasters and content creators elevate their craft.

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Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Ecamm Live Software - https://supportthisshow.com/ecamm (aff)

Daniel CHi - https://www.danielchi.live/

Zoom Remote Settings App - remote settings app

AI Tools Great for Text - idiogram.ai

Daniel Batal - https://danielbatal.com/

Daniel's YouTube Channel - https://www.youtube.com/@Daniel_Batal/featured

Davinci Resolve - https://www.blackmagicdesign.com/products/davinciresolve

Daniel stands up to Filmora Playlist

Earn It: Unconventional Strategies for Brave Marketers - Book

Jeff Sieh - https://jeffsieh.com/

Connor Brown - https://www.vacationkingdoms.com/

Ian Anderson Gray - https://iag.me/

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Takeaways:

  • Attending the Ecamm Creator Camp provided invaluable insights into enhancing podcasting skills and techniques.
  • Daniel Chi's presentation on empathy emphasized the importance of connecting with audiences effectively.
  • The integration of Zoom with Ecamm opens new avenues for live streaming and content creation.
  • Understanding the significance of community around software like Ecamm can foster better user experiences.
  • Exploring AI tools like Ideogram AI can significantly enhance visual content creation for podcasts.
  • Learning to embrace platforms like Discord can improve networking and engagement opportunities during events.

Mentioned in this episode:

Question of the Month: Promoting Interviews

How do you approach a podcast host if you are the guest about having them promote the episode, and likewise when you are the host, how do you like to be approached. I need your answer by October 25, 2024 at www.schoolofpodcasting.com/question Thanks to Kim Newlove from the Pharmacist's Voice

Question of the Month

Live Appearances

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Where Will I Be?

Join the #1 Podcast Education Site - The School of Podcasting

Adam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"

School of Podcasting

Chapters

00:00 - None

00:00 - Back from Ecamm Creator Camp

00:27 - Opening

01:05 - What is Ecamm?

01:53 - The Three FFFs

03:57 - Video People Gone Wild

05:59 - Zoom Remote Settings

07:29 - ideogram.ai

08:52 - The Power of Word of Mouth

11:03 - Daniel Batal's Coke Analogy

14:37 - Daniel is a Bad Ass

17:46 - Is there ONE way to be successful?

19:55 - How to Build a Software Company

23:07 - Do Something Different

26:24 - Earn It Book

27:27 - There Are No Introverts?

28:50 - School of Podcasting

29:52 - Stay at the Hotel

34:17 - Where Will I Be?

36:22 - Take the Time to Learn

40:28 - Knowledge Into Action

41:31 - Start Your Podcast Today

Transcript
Dave Jackson

Today on episode number 954 of the School of Podcasting.


Dave Jackson

I am back after spending a week in Amesbury, New Hampshire, at ecamm creator Camp 2024.


Dave Jackson

And I have ten things, maybe eleven if you're good, that I learned at camp.


Dave Jackson

And wait till you hear about the one that made everyone squeal like a teenager at a Taylor Swift concert.


Dave Jackson

Let's start the show, the school of podcasting with Dave Jackson.


Dave Jackson

Podcasting since 2005.


Dave Jackson

I am your award winning hall of Fame podcast coach, Dave Jackson, thanking you so much for tuning in.


Dave Jackson

If you're new to the show, this is where I help you plan.


Dave Jackson

I help you launch, I help you grow.


Dave Jackson

And hey, if you want to monetize your podcast, my website is schoolofpodcasting.com.


Dave Jackson

use the coupon code listener, that's l a s t e n e r when you sign up for either a monthly or yearly subscription.


Dave Jackson

So the first thing we have to figure out, what the heck is an ecamm?


Dave Jackson

Ecamm is a software program that makes it super easy to do both live stream, or if you just want to make like, recorded videos, screen shares, things like that.


Dave Jackson

It is amazing.


Dave Jackson

And here's one of the things we're going to talk about.


Dave Jackson

Setting yourself apart.


Dave Jackson

It's only available if you're on a Mac.


Dave Jackson

Yep.


Dave Jackson

Now why is that?


Dave Jackson

Because you're cutting out a big chunk of your audience.


Dave Jackson

Well, yeah, but on the other hand, what a community.


Dave Jackson

And that's one of the things we're going to talk about.


Dave Jackson

The community that has formed around this software is absolutely insane.


Dave Jackson

And so that's where we're gonna get to today.


Dave Jackson

Number one, the first one was from a guy named Daniel Chi.


Dave Jackson

He did a presentation on presenting, and normally he's kind of like the super techy, nerdy guy, that ecamm.


Dave Jackson

And he did something that I love, and that is, he takes a concept that I believe and, you know, something I actually use.


Dave Jackson

And he just said it so much better.


Dave Jackson

That's more impactful.


Dave Jackson

It's easier to understand.


Dave Jackson

And I was like, oh, I am so borrowing that.


Dave Jackson

And that is, he mentioned the three f's, and it goes like this.


Dave Jackson

So think of this.


Dave Jackson

I've said many times on this show, if you can be a little vulnerable, if you can kind of show that, I know what it's like.


Dave Jackson

Show a little empathy.


Dave Jackson

And Daniel came up the three f's, and I know how you feel.


Dave Jackson

I felt the same way.


Dave Jackson

Here is what I found.


Dave Jackson

And when he said that, I was like, oh, that is such a cool way of saying that I know how you feel.


Dave Jackson

I felt the same way.


Dave Jackson

Here's what I found.


Dave Jackson

And I love the fact that a, it just oozes compassion and empathy.


Dave Jackson

But that last part about.


Dave Jackson

Here's what I found that kind of positions you as, hey, follow me, and I will show you the way around this.


Dave Jackson

Now, the other thing I want to mention about this, this is great information.


Dave Jackson

And in the show notes, out@schoolofpodcasting.com.


Dave Jackson

954.


Dave Jackson

So if you're like, hey, this Daniel Chi guy sounds like a good guy, I have links.


Dave Jackson

Write to Daniel Chi, and Chi is chi.


Dave Jackson

Daniel Chi live.


Dave Jackson

But I also got to go to an alpaca farm.


Dave Jackson

Now, why did I go to an alpaca farm?


Dave Jackson

Because I've never been to an alpaca farm.


Dave Jackson

And I was like, let's go to an alpaca farm.


Dave Jackson

So I got to actually feed an alpaca, which was fun.


Dave Jackson

And Daniel was part of my group, and he's a really cool guy.


Dave Jackson

And so the first thing I learned was the three f's.


Speaker B

Number two.


Dave Jackson

All right, now the next thing, and this is the one I was talking about, that if you want to see, and I say this with love and compassion, a bunch of nerds.


Dave Jackson

Like, a bunch of video, live streaming nerds.


Dave Jackson

And they had a guy from Zoom.


Dave Jackson

You know, Zoom, the, you know, the person.


Dave Jackson

We've learned to grow in love, thanks to our good friend Covid.


Dave Jackson

Yeah, that zoom.


Dave Jackson

That company integrates with ecamm and ecamm now because it wasn't hard to join an ecamm live stream, but everybody knows how to join a zoom call, so zoom now integrates with ecamm.


Dave Jackson

And so now instead of saying, hey, here's my link to ecamm, just go, here's my link to zoom.


Dave Jackson

And you can bring people in all sorts of really cool stuff, but we're in a room filled with video people who apparently, for a while now, have not been happy.


Dave Jackson

And I didn't know this.


Dave Jackson

Did you know this zoom resolution is, like, 720.


Dave Jackson

And so the guy from Zoom is there a.


Dave Jackson

And he's explaining how he's happy to work with ecamm, and it's a great integration and extra tools and what they're doing, and blah, blah, blah.


Dave Jackson

And then he said, oh, by the way, we do have an announcement.


Dave Jackson

He said, all you have to do is go in, I guess, and turn it on.


Dave Jackson

But Zoom is going to 1080.


Dave Jackson

And it was like Christmas had come early.


Dave Jackson

People are pounding on the tables.


Dave Jackson

They're stomping their feet.


Dave Jackson

It was like, I was like, wow, these people apparently really have been asking for 1080 for a long time.


Dave Jackson

So from what I understand, you go in to your Zoom settings and you turn on hd.


Dave Jackson

If not, you can request it.


Dave Jackson

But that was one thing.


Dave Jackson

I was like, okay, I'll have to look into that.


Speaker B

Number three, I had never heard of.


Dave Jackson

This, and I'm surprised.


Dave Jackson

In all the Facebook groups and Reddit places, nobody's ever mentioned this.


Dave Jackson

There is a remote settings app for Zoom.


Dave Jackson

Now I know why people haven't talked about it, because it's not easy to find.


Dave Jackson

I sat right next to the Zoom guy at dinner, and he's like, yeah, just go to the Zoom app store or something.


Dave Jackson

And it's there.


Dave Jackson

It took me a bit to find it, but what this is, you can see your guest settings.


Dave Jackson

So when they have a microphone, but it sounds like they're on their built in laptop microphone, you could see that.


Dave Jackson

And then what you do is you can't take over their machine, but you can see their settings and go, ooh.


Dave Jackson

And then you click on, okay, let's use this microphone.


Dave Jackson

Let's do this.


Dave Jackson

Let's do that.


Dave Jackson

Whatever that use, you know, musical settings, turn off background, whatever you're going to do, right.


Dave Jackson

You can change the settings, and then you send them a request that comes up on their screen that says, hey, so and so wants to change your settings to this.


Dave Jackson

And when they say, okay, it does.


Dave Jackson

And so I know a lot of us were on a budget.


Dave Jackson

I know how you feel.


Dave Jackson

Right?


Dave Jackson

We go back to the three f's.


Dave Jackson

I know what it felt.


Dave Jackson

Here's what I found.


Dave Jackson

You can control your guests zoom settings with this app.


Dave Jackson

Now, I personally have not used this yet.


Dave Jackson

I just found it.


Dave Jackson

Links in the show notes out@schoolofpodcasting.com.


Dave Jackson

954 number four, I was happy to share this when I got home with Craig van Slyke.


Dave Jackson

He's a member of the School of podcasting, and he does a show called AI goes to college, because I had never heard of this.


Dave Jackson

I think if you've never played with AI, a lot of these AI image tools, you know, in the early days, they'd give you like six fingers, and that's been kind of fixed.


Dave Jackson

But the one thing that hadn't been fixed is if you said, give me a sign that says 50% off, it just, the, the text always looked horrendous.


Dave Jackson

Well, I went to a session with Jeff C and Ian Anderson, and this is not the guy from Jethro Tall.


Dave Jackson

And they had a giant list of AI tools, and one of them was ideogram AI.


Dave Jackson

And I put in a quick prompt.


Dave Jackson

I told it, I said, make an illustration of a dark blue square with the text power of podcasting in white, and then add some lightning bolts around the text, and it spit out like three or four.


Dave Jackson

And I was like, that's not awful.


Dave Jackson

Like, that's definitely better than whatever I would do in canva.


Dave Jackson

And it took all of, I don't know, 20 seconds, something like that.


Dave Jackson

And so that was one that I was like, oh, that's really, really cool.


Dave Jackson

And I should say, this is the power of word of mouth.


Dave Jackson

I've known Jeff for years, but really, in the last year, we've kind of got to know each other.


Dave Jackson

I've been on his show.


Dave Jackson

His show, by the way, social media news live.


Dave Jackson

It's a great show.


Dave Jackson

Every Friday I've been on that show.


Dave Jackson

And Jeff was on this show talking about Pinterest.


Dave Jackson

You can find him at Jeff C.


Dave Jackson

Now.


Dave Jackson

C is sieh.com, and I'll put links to his YouTube and everything else out at the show notes.


Dave Jackson

And I was doing an episode of Ask the podcast coach, and I've only been using ecamm for about six months.


Dave Jackson

And Jeff's like, oh, you should go to ecamm creator cam.


Dave Jackson

And I was like, okay.


Dave Jackson

And he's like, yeah, it's really cool.


Dave Jackson

It's one of the best events.


Dave Jackson

And simply by saying that, I went to the website for it, saw what the price was, and ordered it without really knowing what the heck I got into.


Dave Jackson

And the other cool thing was, I got to hang out with Jeff and his co host, Connor of, again, social media news Live.


Dave Jackson

And Connor's amazing.


Dave Jackson

So is Jeff.


Dave Jackson

I and Jeff's daughter was there, and this was really cool for me on kind of a, and nobody probably knows what I mean when I say this, a Norman Rockwell moment, because Jeff's 23, 23 year old daughter is helping him with the production of his show, more or less following in her dad's footsteps.


Dave Jackson

And.


Dave Jackson

And I say this with love and compassion, of course.


Dave Jackson

She was very 23.


Dave Jackson

She was talking about what she wants to do with her life and what she has planned, and I'm like, I remember thinking that.


Dave Jackson

And so it was very cool to meet her.


Dave Jackson

Connor had me in stitches all week.


Dave Jackson

And, oh, I need to explain again that I've now done my homework.


Dave Jackson

Ian Anderson has another name.


Dave Jackson

Ian Anderson Gray.


Dave Jackson

Probably because he got tired of saying, no, I'm not the guy in Jethro tall.


Dave Jackson

But I'll have links to him.


Dave Jackson

He's, again, this guy that's just worked with all sorts of companies and as we like to say here, he appears to be a big shot smarty pants.


Dave Jackson

And so he had a ton of great info as well.


Speaker B

Number five.


Dave Jackson

And I'll have links to that text AI tool again, idiogram.


Dave Jackson

But the next one was one of my favorites.


Dave Jackson

When I saw this guy was going to be at ecamm creator camp, I'm like, oh, I'm definitely clicking go.


Dave Jackson

And his name is Daniel Patel.


Dave Jackson

Hes a YouTube consultant and he has an amazing YouTube channel, especially if you want to learn DaVinci Resolve.


Dave Jackson

And he shared what I feel is like the worlds best analogy of how coke now were talking.


Dave Jackson

The soft drink here is like the worlds best multichannel distributor because, you know, as a content creator, we put things out as a podcast, we put things out on YouTube, we put things out on Twitter, put things out here.


Dave Jackson

Multi platform distributor.


Dave Jackson

And he said the very first multi platform distributor was Coke, to which we all kind of went, huh?


Dave Jackson

But he said, in the early days of coke, when it was in bottles, back in the day, you might see a vending machine at a gas station or some other hot place where thirsty people might be and you would put your money in, a bottle would come out, you would use this built in bottle opener that was right on the door and start, you know, dumping gallons of coke down your throat.


Dave Jackson

And later you could buy a can and it might be any of their many flavors, right?


Dave Jackson

Diet Coke, caffeine free coke there a coke everywhere, a coke coke, right?


Dave Jackson

So you'd have a machine, but now it was cans giving you one at a time.


Dave Jackson

So now no bottle opener needed.


Dave Jackson

You just flip the thing.


Dave Jackson

And I mean, now you've got the coke thing, right?


Dave Jackson

But you could, if you wanted to go to a grocery store, and now instead of buying them one at a time, you could buy them as a six pack, as a twelve pack.


Dave Jackson

Now, these weren't cold, they weren't supposed to be.


Dave Jackson

They were designed to be taken home and put in your fridge.


Dave Jackson

But it was the same product, meaning the audience where they were giving them what they needed at that time.


Dave Jackson

Now they're also two liter bottles.


Dave Jackson

There's 20 ounce bottles.


Dave Jackson

You can buy a six pack, a 20 ounce bottles, right?


Dave Jackson

You can do all that stuff.


Dave Jackson

But the bottom line is coke met their audience where they were in a format they needed and delivered a consistent product.


Dave Jackson

Another one was, well, let's see, we have all these restaurants.


Dave Jackson

And it wouldn't make any sense.


Dave Jackson

Can you imagine how many two liters or how many cases of coke you would have to have to feed coke to your patrons in your restaurant?


Dave Jackson

So what they do, they started selling coke as a syrup mix in a little fizzy water, and presto, here's your coke again, same product, meeting the audience where they are in a format that they can use.


Dave Jackson

And to me, if you've, you know, you're new to the show, if you make me think you got me.


Dave Jackson

And I was like, you know what?


Dave Jackson

That's true.


Dave Jackson

That's very true.


Dave Jackson

And the last time I checked, Coca Cola is a pretty successful company.


Dave Jackson

So that was one that I was like, man, I knew this guy was going to be good, but that really had me thinking.


Speaker B

Number six.


Dave Jackson

All right, this one I kind of already knew, but I wanted to kind of let you in on this.


Dave Jackson

Daniel is a badass.


Dave Jackson

There's no other way to put this.


Dave Jackson

I found his channel about a year ago when a company called Wondershare, Filmora decided which, by the way, Daniel was like the Filmora guy at the time.


Dave Jackson

And they decided not to honor their lifetime licenses to their software, which Daniel had kind of built part of his empire on.


Dave Jackson

And he had told all of his audience, hey, buy this lifetime license and check out this great software.


Dave Jackson

Here's my tutorials.


Dave Jackson

And so when he went to login and the software was like, nope, sorry, we don't honor that license anymore.


Dave Jackson

Yeah, Daniel went public and said, hey, just so you guys know, this is what happened to me this morning.


Dave Jackson

Well, you know, again, Phil Mora, Wondershare, whatever, they decided not to honor their license.


Dave Jackson

And when he had kind of thrown them under the bus, and he really didn't throw them under the bus, he's just like, hey, my license doesn't work.


Dave Jackson

And according to this memo, fill Mora isn't going to honor their license.


Dave Jackson

And so when he went public, how did Fillmora, you know, reply?


Dave Jackson

Did they go, oh, we were.


Dave Jackson

No, no.


Dave Jackson

They went after his channel and they demanded a video that they had sponsored be removed.


Dave Jackson

Yeah.


Dave Jackson

So they actually went after Daniel.


Dave Jackson

And so what did Daniel do?


Dave Jackson

He shared this on his content.


Dave Jackson

Hey, everybody, look what Filmora is doing to me.


Dave Jackson

They're trying to ruin my channel and do all this other stuff.


Dave Jackson

And let's just say that Filmora's move of attacking everyone's mentor did not go over well.


Dave Jackson

So Filmora finally did the right thing, but not without hinting that they might sue people who said things they didn't appreciate.


Dave Jackson

So in the show notes out at school, podcasting.com 954, I have a link to that playlist and it is fascinating.


Dave Jackson

And to me, the, I'm not really an old hippie, that would be my brother, but I love the fact that he just basically waved the bird at the company and was kind of like, okay, I'm going to release the kraken on you.


Dave Jackson

And because when people saw how he was being treated, they just dumped the software.


Dave Jackson

And that's when they're like, oh, hey, we were just kidding.


Dave Jackson

We're going to honor that.


Dave Jackson

But not before.


Dave Jackson

Not only because that story was such an insanely bad idea of customer service that other even more popular youtubers were talking about it and bringing the story to the forefront.


Dave Jackson

So I love the fact that he just kept his cool circle the wagons.


Dave Jackson

And if you ever wonder why he's not talking about Fillmore anymore, he's now Mister Davinci resolve.


Dave Jackson

Well, that's it.


Dave Jackson

But I just love that story.


Dave Jackson

And the fact that he's like, yeah, I don't think so.


Speaker B

Number seven.


Dave Jackson

Yeah, I got a lot from his, his talk.


Dave Jackson

So the other one is Daniel.


Dave Jackson

His way of achieving success is one way of doing it.


Dave Jackson

And I love his channel.


Dave Jackson

Again, he shared on his channel how he really likes YouTube shorts.


Dave Jackson

Well, depending on the YouTube guru you're talking to, I've seen other people very strongly say YouTube shorts will ruin your channel.


Dave Jackson

And in this case, Daniel even kind of said, look, your mileage may vary, but he shared lots of slides to back up his strategy of where he was using shorts on a really regular, and here's that word, consistent basis.


Dave Jackson

And in the end, all those people, there was a company called Black Magic Design.


Dave Jackson

They are the makers of Da Vinci resolve.


Dave Jackson

And so they started asking their customers, hey, how did you find out about DaVinci resolve?


Dave Jackson

And one name came up over and over and over, Daniel Battal.


Dave Jackson

And so they went to him and said, we would like to sponsor your YouTube channel to the tune of six figures.


Dave Jackson

So when people say shorts don't work, I'm going to go, have you ever heard of Daniel Patel?


Dave Jackson

And so it's not that Daniel's way is the way.


Dave Jackson

It is a way.


Dave Jackson

And it works for his audience.


Dave Jackson

Every audience is different.


Dave Jackson

But I just love the fact that he shared it and he had the stats to back it up.


Dave Jackson

And I was like, all right, that's.


Dave Jackson

To me, I was like, that's a way to do it.


Dave Jackson

And I know.


Dave Jackson

And he even said, there are a lot of people that disagree with him.


Dave Jackson

And I was like, well, maybe we need to start kind of reemphasizing that when we say these are the best practices to point you towards a way of success.


Dave Jackson

But if somebody says, I have the way, like, if.


Dave Jackson

If you just do this, you will be successful.


Dave Jackson

I'm not sure that's 100% accurate.


Dave Jackson

And if they're trying to get you to sign up for three easy payments, eh, you know, you might want to just do a little more research.


Speaker B

Number eight.


Dave Jackson

All right.


Dave Jackson

And I realize some of these are kind of duh, but I also saw how to build a software company.


Dave Jackson

ECamm was created by two twin brothers, Ken and Glenn.


Dave Jackson

And I'm going to butcher their last name.


Dave Jackson

Aspelag.


Dave Jackson

Aspilah.


Dave Jackson

Aspilah.


Dave Jackson

Maybe silent G.


Dave Jackson

I don't know.


Dave Jackson

Ken and Glenn, that's what I call them.


Dave Jackson

And I love that they started with a simple goal of building apps to solve problems.


Dave Jackson

Because if you want to make money with anything, with a company, with a podcast, whatever, 99% of the time you are solving a problem, whether it's saving somebody time, saving them money, saving them headaches, saving them from a bad day at work, by making them.


Dave Jackson

LAUghtER people typically pay when you solve a problem.


Dave Jackson

And if you want them to buy something, if you want to make money with your podcast, I always say the best way is to have a product or service.


Dave Jackson

And sometimes that service is, you know, a supercast or Patreon or whatever you want to do.


Dave Jackson

But realize you, the best way is not, again, not the way.


Dave Jackson

It's one of the ways.


Dave Jackson

But according to their website, our strategy is if an app is useful, well designed, and properly maintained, it will sell itself without the need for clever advertising and glitzy marketing.


Dave Jackson

And the twins were there, right?


Dave Jackson

The owners of ecamm were there all week, just hanging out with their customers.


Dave Jackson

Because how do you grow your podcast?


Dave Jackson

You find out what people want, and then you give it to them.


Dave Jackson

And so when I was listening to these guys talk about what they have on the roadmap for 2025, one of them was VST plugins.


Dave Jackson

So, you know that de Esser or that plosive fixer or all the other plugins we've talked about here.


Dave Jackson

Yeah.


Dave Jackson

That's coming to ecamm.


Dave Jackson

And they know.


Dave Jackson

They know that people want local recording, and they're probably working on that behind the scenes.


Dave Jackson

So the same way you build a successful software company is the same way you build a podcast.


Dave Jackson

You find out who your audience is.


Dave Jackson

And they said people who own Macs, because here's the other thing.


Dave Jackson

As much as like, oh, they're so stupid.


Dave Jackson

There's a whole, you know, PC kind of market.


Dave Jackson

Yeah.


Dave Jackson

But when everybody's on the same operating system, it's a whole lot easier to write software, don't you think?


Dave Jackson

And so they realize they can make it bigger.


Dave Jackson

But I'm here to tell you, the ecamm fam, as they call it, their Facebook group is great.


Dave Jackson

Everybody there, it really was a family kind of feel to it.


Dave Jackson

And here I was the first time at their event.


Dave Jackson

This is the second year they've had it, and I was welcome with open arms.


Dave Jackson

So I just thought it was a really cool way and a really great kind of case study on how to build a software company.


Speaker B

Number nine.


Dave Jackson

Number nine.


Dave Jackson

Number nine is, if you want to stand out, you ready for this?


Dave Jackson

You got to do something different.


Dave Jackson

And I've attended some events.


Dave Jackson

When they first started, I was at pot indie last year.


Dave Jackson

That was the first time they did it.


Dave Jackson

Pot indie is coming up in November 9, and theyre terrific because everyone got to consume the exact same content.


Dave Jackson

And because theyre smaller, you get to network with everyone and then kind of unfortunately, look, we do our best to keep that small feel while we make these events huge.


Dave Jackson

And don't get me wrong, I love Podfest.


Dave Jackson

I'm speaking at Podfest in January.


Dave Jackson

I love podcast movement, but I adore the fact that ecamm topped the attendees at 100.


Dave Jackson

They said, hey, if you want to be here, they're only letting 100 in.


Dave Jackson

Get your tickets now.


Dave Jackson

And they went quick.


Dave Jackson

And if they're, if it was me, I would raise the price for next year.


Dave Jackson

But they're not doing it as a money maker.


Dave Jackson

They're doing it to find out what their community wants, what they're thinking, and so that they can make a product.


Dave Jackson

And by keeping it cheap and delivering enormous value, you walk out of that ecamm cam telling everybody you know, oh, no, no.


Dave Jackson

I know Riverside's great, and it edits and all that stuff, but if you're on a Mac and you're not using ecamm, you at least got to give it a shot.


Dave Jackson

It's an amazing program.


Dave Jackson

And so I would love to see more events like this, like pod indie.com.


Dave Jackson

use the coupon code, Dave, because there is a virtual ticket, by the way, for that.


Dave Jackson

And I like to see small events to go along with the big ones.


Dave Jackson

I don't want the big ones.


Dave Jackson

Cause I don't think they would ever go and like, hey, instead of doing one big event, we're gonna do three, and we're gonna cap it at like 200 people.


Dave Jackson

I just.


Dave Jackson

I don't see them doing that.


Dave Jackson

And for the record, I know why.


Dave Jackson

The amount of effort it takes to do a small event is kind of the same amount of effort to do a larger event.


Dave Jackson

There's just much more risk when.


Dave Jackson

When people buy a block of hotels if we don't fill those.


Dave Jackson

That event has to eat that money, and that's spooky.


Dave Jackson

And so I guess they would rather take that chance once than multiple times.


Dave Jackson

Not really sure.


Dave Jackson

But just for me, it stood out like a.


Dave Jackson

Like a beautiful sore thumb.


Dave Jackson

Like, this is way different than any of their conference.


Dave Jackson

In fact, when I signed up, they're like, this is not like any other conference.


Dave Jackson

And they did not lie at all.


Dave Jackson

They also had one of the best swag bags.


Dave Jackson

There was a newer.


Dave Jackson

You know, that company.


Dave Jackson

Newer, newer, newer.


Dave Jackson

Whatever it is.


Dave Jackson

Little light that you could use.


Dave Jackson

Well, really probably with anything.


Dave Jackson

It was pretty blinding.


Dave Jackson

So it was cool that you got something in your swag bag that you could go home and actually use.


Dave Jackson

And they had a.


Dave Jackson

If you do light balancing, you know, white balancing, and then you get the white card, the gray card and all that.


Dave Jackson

They had one of those that's like worth $20 or something like that.


Dave Jackson

So that was cool.


Dave Jackson

And since we're kind of on the topic of standing out, I didn't learn this at Ecamm creator camp, but I did learn it on the plane.


Dave Jackson

I'm listening to the book earn it unconventional strategies for brave marketers.


Dave Jackson

This is from Steve Pratt, and there are some great ideas of doing things to set yourself apart.


Dave Jackson

Now, it does make it sound like creating an amazing show takes work, and that's because, well, it kind of does.


Speaker C

In the last 40 years, the amount of promotion has gone up exponentially.


Speaker C

At the same time, the success of promoted content, products, and services hasn't increased at all.


Speaker C

That's because the secret isn't to focus on your promo.


Speaker C

The secret is to create something that those you serve want to tell others about.


Dave Jackson

And he's actually quoting Seth Godin there, but he does that a lot.


Dave Jackson

He quotes other marketing books.


Dave Jackson

So it's a great book so far.


Dave Jackson

I'm.


Dave Jackson

Where am I at?


Dave Jackson

Chapter four.


Dave Jackson

And it's called earn it unconventional strategies for brave marketers.


Speaker B

Number ten.


Dave Jackson

And this one made me think.


Dave Jackson

And I'm like, he might have a point.


Dave Jackson

And that is my buddy doc rock is on the flow.


Dave Jackson

That is ecamm's podcast YouTube channel.


Dave Jackson

He's there with Katie.


Dave Jackson

And he says, an introvert.


Dave Jackson

He says, there aren't any.


Dave Jackson

There are no introverts.


Dave Jackson

And if you're an introvert, you're going, no, I think there is.


Dave Jackson

You're looking at one.


Dave Jackson

Right.


Dave Jackson

An introvert is a person that doesn't like the present company, because every one of those people around, somebody that you know, somebody, their friends, whoever, their spouse, well, you can't get them to shut up.


Dave Jackson

So if you're super quiet around other people, it's because you don't know them yet, or maybe you don't like them.


Dave Jackson

And I was like, hmm, interesting.


Dave Jackson

I will say this.


Dave Jackson

I've said in the past that I get nervous around meeting other people, and I I think I'm lying to myself on that.


Dave Jackson

I had one little moment where I was kind of like, uh, but for the most part, I just talked to people and asked them what brought to the show, and I'm getting much better at that.


Dave Jackson

So maybe there are no introverts.


Dave Jackson

Maybe we're just hanging around people that we're not comfortable with.


Dave Jackson

And how do you get comfortable with people?


Dave Jackson

You gotta talk to them.


Dave Jackson

We have a bonus clip about the hotel coming up right after this.


Dave Jackson

All right, the bonus one.


Dave Jackson

Number eleven.


Dave Jackson

Stay at the hotel.


Dave Jackson

And I know, and I'll kind of explain what happened here.


Dave Jackson

I stayed at a hotel, was the best western.


Dave Jackson

And I'm gonna say five to seven minutes from the hotel was a Hampton inn.


Dave Jackson

And I ended up, uh, paying anywhere from $20 to $35 a day for Uber rides.


Dave Jackson

And the hotel, the official one, was 180.


Dave Jackson

So, yes, mine was 110.


Dave Jackson

Theirs was 180.


Dave Jackson

And so.


Dave Jackson

But I'm spending, you know, $35 a day to go back and forth to the downtown area where they had this.


Dave Jackson

So I saved $35 a day, which, again, I was there quite a few days.


Dave Jackson

So I saved $175.


Dave Jackson

So I basically, it's like getting a hotel room night for free.


Dave Jackson

But.


Dave Jackson

And I realize, I feel.


Dave Jackson

I know how you feel.


Dave Jackson

$175 is a chunk of change.


Dave Jackson

And I would.


Dave Jackson

I would change this if the hotel was in walking distance.


Dave Jackson

So if the hotel from the event was here and there was one, like, you know, three blocks that way, that you could save some money, maybe.


Dave Jackson

But here's the thing.


Dave Jackson

I'm in Amesbury.


Dave Jackson

Well, actually, I was in Manchester, New Hampshire, and then I took an Uber into Amesbury.


Dave Jackson

And if you're probably going, Manchester?


Dave Jackson

What?


Dave Jackson

Yeah.


Dave Jackson

So consequently, not maybe as many Uber drivers as, say, if I was in Boston.


Dave Jackson

And so when I would go to get ready to drive downtown.


Dave Jackson

To get more great content, I would have to start looking for an Uber about 30 minutes.


Dave Jackson

So more or less an hour because it was, I don't know, ten minutes.


Dave Jackson

But I would.


Dave Jackson

I remember the one time I'm like, hey, find me an Uberland.


Dave Jackson

And it was like, all right, we're working on it.


Dave Jackson

Okay, we're sorry for the delay.


Dave Jackson

Don't close this app because we're still looking.


Dave Jackson

Where.


Dave Jackson

And then it finally said, hey, you know that cheap version of Uber?


Dave Jackson

Yeah.


Dave Jackson

There aren't anybody but you can take the big, oversized Uber if you'd like.


Dave Jackson

And being that I needed an Uber, I was like, yeah, because it starts at eight and it's 715, and I'd been sitting there for, like, a half hour, 20 minutes.


Dave Jackson

So that's not a, you know, again, if I just stayed at the hotel, a, I could have slept in more because it wasn't going to take so long to find an Uber.


Dave Jackson

And, you know, this is one of those.


Dave Jackson

It depends, right?


Dave Jackson

It depends on your budget.


Dave Jackson

But I just know for me, I was like, I think next time, unless I'm within walking distance of the hotel, I'm just going to stay at the hotel.


Dave Jackson

It's expensive.


Dave Jackson

If you want to write it off on your taxes, you can do that, of course.


Dave Jackson

And if you need more help with taxes, of course, go see my buddy Ralph over at ask Ralph podcast.com.


Dave Jackson

he can hook you up with all sorts of those questions.


Dave Jackson

But, uh, that was one that I was like, hmm.


Dave Jackson

And it was not like a major, uh, the.


Dave Jackson

The second day was the day it was like, yeah, we can't find anybody.


Dave Jackson

And I get why because I had, uh.


Dave Jackson

You ever have, like, chatty Cathy in Uber?


Dave Jackson

The guy's just going, there was a guy making 50 grand a year driving Uber, and he was an old professor and yada, yada, yada.


Dave Jackson

And he was explaining all this, and I saw where it was like, oh, there's somebody 17 minutes away.


Dave Jackson

But it was only, like, for $6.


Dave Jackson

And he said, yeah, he does a lot of ubering around the university, so he's ubering college kids, and their fares are, like, $4 because they want to go from here four blocks that way.


Dave Jackson

And so I get it.


Dave Jackson

And I was like, hmm.


Dave Jackson

Was an interesting experiment.


Dave Jackson

Did it save me money?


Dave Jackson

Sure.


Dave Jackson

It probably saved me $175 for the whole week, but I'm just like, yeah, it was a little stressful at times.


Dave Jackson

And I think next time I'm just going to stay at the hotel.


Dave Jackson

And also, I want to support these events, and I realize they're on the hook for that hotel, so I should be staying there.


Dave Jackson

Anyway, speaking of events.


Dave Jackson

Yeah, yeah, yeah.


Dave Jackson

My last tip here, so what are we up to?


Dave Jackson

Twelve and even duds in was, if something's a pain in the butt and other people are using it, what's the one thing that's different here?


Dave Jackson

So I'll give you an example.


Dave Jackson

I do not like the community tool discord.


Dave Jackson

And anytime you're involved with an event, read all of the emails.


Dave Jackson

I know they might send a little or they might send a lot or whatever, but it's really important that you read the email.


Dave Jackson

And so I must have missed the one that said, hey, or I probably, I probably read it.


Dave Jackson

I just didn't get it where they said, we will be saying things in Discord, and if you want to keep up to date with the event, you should use discord.


Dave Jackson

And I must have saw that and went, oh, well, I'm sure they'll email us too.


Dave Jackson

And they did email us, but there was a lot of content and a lot of networking that I could have taken place with.


Dave Jackson

And there were contests and all sorts of giveaways and things like that going on in their Discord community group.


Dave Jackson

And I missed it all, totally missed it all, because I was like, ugh, I hate discord.


Dave Jackson

So it dawned on me after I got there that like, hey, idiot, everybody else seems to have no problem with discord.


Dave Jackson

Maybe it's you.


Dave Jackson

And so I was like, why do I not like it?


Dave Jackson

Well, it's in dark mode and it looks like an Atari game from, you know, 1996.


Dave Jackson

And I was like, well, let's see what we can do about that.


Dave Jackson

So I log in.


Dave Jackson

I had like 100, literally like 150 messages unread.


Dave Jackson

And there were a bunch of these groups that I had joined their group, and I was like, yeah, I've never logged in.


Dave Jackson

I logged in.


Dave Jackson

Nobody else was in there.


Dave Jackson

They were just, you know, just a big desert of groups, but there were some that were active.


Dave Jackson

And I was like, okay, hold on, let's.


Dave Jackson

Let's prune here and get rid of all the groups that I'm never going to go into again.


Dave Jackson

And then I turned it into from dark mode into light mode and spent, I don't know, five to ten minutes learning how to send a message and learning how to reply and learning how to do this.


Dave Jackson

And I am not, what I would say, a big fan of discord, but if somebody says, hey, we communicate via discord, I can go in and get the messages.


Dave Jackson

It's available on a Mac, it's available on your phone, it's available on a PC.


Dave Jackson

And so don't be such an old stick in the mud because it makes it harder for the event organizers.


Dave Jackson

And I apologize profusely to Katie and Paul and Doc and everybody else that I was like, hey, I didn't realize this was going on.


Dave Jackson

I'm sorry.


Dave Jackson

I felt like, have you ever done that, that group project in school?


Dave Jackson

And there's always that one guy that doesn't do anything and I was like, oh, crap, I'm that guy and I don't want to be that guy.


Dave Jackson

So if there's something that you just hate, maybe it's because you haven't taken the time to learn it.


Dave Jackson

And why don't we learn it?


Dave Jackson

Because, well, that means I have to get out of my comfort zone.


Dave Jackson

And I like it in my comfort zone.


Dave Jackson

It's comfortable.


Dave Jackson

So I get that.


Dave Jackson

But if you're not constantly learning in this society, you are going backwards.


Dave Jackson

And I was just kind of like, yeah, you, you big dummy.


Dave Jackson

I should have just taken the time to learn discord and I would have had a little better time.


Dave Jackson

I missed out on deeper connections with people.


Dave Jackson

So that would be my last tip and the last thing that I learned at ecamm creator camp 2024.


Dave Jackson

To all my new friends that are listening to the show, it was a blast hanging out with you.


Dave Jackson

And I look forward to next year because I'm definitely going back.


Dave Jackson

I will just be in the discord group.


Dave Jackson

I'll stay at the hotel and I'll be going back to, again something that will feel like Podfest and podcast movement and pod indie now is going on November 9.


Dave Jackson

Pod indie.com.


Dave Jackson

you know, those feel like summer camp to me.


Dave Jackson

And now so will ecamm creator camp.


Dave Jackson

And I also, here's the last thing.


Dave Jackson

When you come back from these things, don't go, that was cool.


Dave Jackson

No, make yourself a to do list.


Dave Jackson

And so I already did.


Dave Jackson

I'm going to install the Zoom integration with ecamm.


Dave Jackson

I'm going to be playing with that.


Dave Jackson

Like, don't just get the knowledge, do something with it.


Dave Jackson

They always go, knowledge is power.


Dave Jackson

No, knowledge is power when you act on it.


Dave Jackson

And so ive got to act on these things that I learned.


Dave Jackson

And maybe you can too.


Dave Jackson

Maybe youre going to integrate the three fs the next time you have to be empathetic to someone, maybe youre going to go play with Zoom and check out some of those settings and those things that you did or the whatever it was called idiogram.


Dave Jackson

And make yourself an AI tool with some text.


Dave Jackson

Or go check out Daniel Patel's amazing YouTube channel and check out Jeff Czdd and Ian Anderson Gray and everybody else that I mentioned.


Dave Jackson

The links are out there in the show notes, schoolofpodcasting.com 954.


Dave Jackson

And that's going to do it for the show.


Dave Jackson

I'm done.


Dave Jackson

I'm pooped, I'm tired, and I need a break.


Dave Jackson

I need a nap, and I got to unpack and do laundry.


Dave Jackson

Otherwise I'll be wearing.


Dave Jackson

You know how you have that one pair of underwear that's like, ugh.


Dave Jackson

When I see that come up in the drawer, it's like it's time to do laundry and it's time to do laundry.


Dave Jackson

So thanks so much for listening.


Dave Jackson

I do appreciate you taking time.


Dave Jackson

And if you want to start a podcast, you know where to find me.


Dave Jackson

Go to schoolofpodcasting.com, join, use the coupon code listener and save on either a monthly or yearly subscription and join the community.


Dave Jackson

Sure, we have step by step courses.


Dave Jackson

We have unlimited coaching.


Dave Jackson

I might talk about that in next week's episode.


Dave Jackson

That was one of the questions I got from Jeff.


Dave Jackson

He's like, okay, how you doing that, that unlimited thing that doesn't seem to work on paper?


Dave Jackson

Maybe I'll explain that.


Dave Jackson

Or maybe you should just join and find out.


Dave Jackson

It's actually not that complicated.


Dave Jackson

But I do appreciate your time.


Dave Jackson

Until next week.


Dave Jackson

Take care.


Dave Jackson

God bless.


Dave Jackson

Classes dismissed.


Speaker B

If you like what you hear, then don't tell someone.