Today we’re unpacking a world of AI tools and their applications in podcasting. I start by asking ChatGPT what the top uses for ChatGPT (and you'll be surprised) are.
We also discuss the crucial balance between leveraging AI for efficiency and maintaining the credibility and trust of your audience. If you lose your integrity, you may never get it back.
Above all, NEVER have AI make content that is made public without human interaction.
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Podcast Hot Seat
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Question of the Month: Let's Talk Chapters
Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show).
Live Appearances
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00:00 - AI Good? Hmmm
00:47 - Opening
01:44 - You Learn or Go Backwards
02:27 - Large Language Models
04:02 - Eleven Labs Voices
04:24 - Where Does AI Get It's Information?
05:13 - Top 10 AI Tasks
10:04 - Keeping Credibility
11:58 - Reading Emails
13:32 - So Many Mediocre Tools
15:28 - One Size Does Not Fit All
16:21 - Castmagic
17:02 - Maybe You Don't Need It
17:52 - Maybe You Do Need It
18:17 - Never Ever!
18:48 - Better Prompts = Better Content
19:22 - Give Me Links
20:43 - Transcriptoins For Editing
21:21 - Make Your Podcast Better
23:01 - How Many of Those are Good?
23:49 - Google Notebook To Summarize Research
26:31 - Does This Save Me Time?
27:41 - Free Noise Removal Plugin
28:18 - Descript
34:15 - Opus Clip
34:40 - Never Ending List of Video Clip Generators
36:43 - Do Shorts Work?
37:50 - Conan Obrien Strategy
38:43 - Hey Gen Video Cloning
39:54 - Keep This In Mind
40:37 - Riverside and Others
42:40 - Perplexity
43:58 - Poe
45:28 - Question of the Month
45:30 - Live Appearances
48:02 - School of Podcasting
48:40 - Bloopers
I am lucky enough to hang out with guys like Craig Van Slyke
from AI Goes TO College, Mike Russell who I've known for years from
Music Radio Creative, and, of course, Larry Roberts from Red Hat Media.
And these guys are all about AI. And when AI first
came on the scene, I was, like, not quite so sure about this.
And, of course, they all said, hey. This is the worst it's gonna be.
And it has been getting better. And there are definitely some things you can
do with AI that I'm gonna share today. And and there are definitely some things
you don't wanna do with AI. And I unfortunately see this quite a
bit. And so this is probably gonna be a topic I
come back to on a frequent basis. But today, I found some cool things you
can do with AI that I had no idea that could help your
podcast. Let's start the show. The School
Podcasting since 2,000 and 5. I am your
award winning hall of fame podcast coach, Dave Jackson. Thanking you
so much for tuning in. If you're new to the show, I'm super happy
that you're here. This is where I help you plan. I help you launch. I
help you grow. And if you want to monetize your podcast,
my website school of podcasting.com. Use the
coupon code listener when you sign up for either a monthly or
yearly subscription. And so, yeah. We are talking about
AI today And I am gonna say
right up here, I am by no means an AI expert. That's kinda why
I'm doing this. I'm approaching this as I wanna learn more about
this. My background is in software. I taught a
lot of Microsoft Office over the years. And
now, you know, obviously, I've transitioned into podcasting. But I've
always known that if you were not learning, you
were going backwards in the world. That's the way it is. And so I've always
known I gotta get up to speed on some of this AI stuff or I'm
gonna be lost because I don't think AI is going to take our jobs. I
think your job is going to be taken by somebody who knows how to use
AI. That's the way I view this. And I was like, I better get up
to speed at least a little bit on this. And it's one of those things,
like all software, the minute you learn it, you're
out of date. And so we're gonna talk about some things today. I'm
gonna explain how I used to do a show, and I
would basically work on it for about 4 to 5 hours. And
that's down to about 90 minutes using AI.
So that's coming up. But the first thing, what the heck is
AI, artificial intelligence? I kinda like to call
it assisted intelligence. But ChatGPT
is based on these things called large language models. And
in a nutshell, it's really good at predicting what the
next word should be. That's really it in a nutshell. And,
again, I'm not I'm trying to boil this down. But I am a musician. I've
played the guitar since I was a a wee lad. And I'm very
good at turning on the radio and being able to play something, figure
out what key we're in, and then I can predict just by basically
the style of music where it's gonna go. And that's
basically what these tools are doing. They're like, hey. They just
said the word or they ended a sentence with this.
I predict we need a question mark here. It's really what they're doing in a
nutshell. And, again, this is my very limited knowledge. But from what I understand,
I think I'm in the ballpark with that answer. And so one of the
things you have to be worried about
is when you use this for research, especially if
you're trying to stay up to date on what happened
now kind of things. Because I asked chatgpt
how far back does your knowledge go? Like, I don't
wanna ask it what's the best microphone if its knowledge goes back
to 2020 because it'll be telling me something that, like, no. No. No. No.
There's a much better, you know, mobile clip on microphone than one that was
out in 2020. So what I've done is I've used
artificial intelligence, and I realized that ChatGPT can talk to me
now, but I haven't turned that on yet. And so I
asked ChatGPT a couple of questions, and I grabbed its answers and
ran it through a thing called 11 Labs where you can basically use
these premade voices. And today, I'm using Brian
because I thought Brian sounded okay. And so I asked it.
I go, well, tell me how far back does your database go? My language model's
knowledge goes back as far as prehistory, including ancient civilizations,
history, literature, and science. However, my training data
includes a focus on written works, historical documents, and
data primarily up until September 2021. Therefore,
I can discuss ancient history as well as modern events up to that
point with some additional data until my cutoff in
2023. Anything beyond this time frame, I
would need to look up through browsing. So depending on what you're doing,
sometimes a year or 2, or if we go back to
2021, 3 years, sometimes not much happens.
But if you're in a technology field, there's a lot that can happen in
3 years. So I just asked it. I'm like, well, tell me what are the
top ten things people use you for? People use me for a wide
variety of tasks, and the top ten tasks I often perform include,
number 1, answering questions, providing information,
explanations, and in-depth responses on a vast array of
topics like history, science, technology, and
general knowledge. And I'm not sure that would be a use
because ChatCPT doesn't cite its sources. Later,
I'll tell you about a tool I found that does cite its source, and it's
actually pretty dang cool. Let's go to number 2. Number 2,
writing assistance. Helping with writing tasks such as essays,
emails, creative stories, articles, reports, blog
posts, or social media content. I've used ChatTP to do that,
and it's actually pretty cool. Number 3, programming.
Help. Assisting with coding, debugging, writing
scripts, and explaining programming concepts in various languages
like Python, JavaScript, and others. Now that is not my
jam. I'm not a coder. In fact, I hate coding. And but
the fact that it can do this and I've heard others say, yeah. It's actually
pretty good at this. Number 4, research assistance.
Summarizing articles, explaining complex research papers,
or helping with preliminary research on specific topics. See, this is
another one that makes me a little nervous. So I might start here. And if
it says something really cool, I'm then going to have to Google whatever it
just told me so I can figure out what the source of that is. And,
again, I'll talk about a tool that gives the sources that's actually pretty cool. Number
5, language translation, including grammar
explanations and vocabulary help. You'll also notice that Chat GPT is
very chatty, and so I'm cutting some of these answers down because he goes way
in-depth on that stuff. Number 6, creative
brainstorming. I've used it for this. It's pretty amazing when I go, hey, I've got
these 7 steps to do blank. Am I missing anything? And it'll come up with
extra ones that I hadn't thought of. Number 7, personal
productivity. And when I heard this, my brain went What? What? What? And
so I asked him, like, wait. What do you mean productivity? How how would
that work? Sure. Here are some of the key ways I contribute to
improving personal productivity. Task prioritization.
I help users organize their tasks into a to do list. I can
also help prioritize tasks using systems like the Eisenhower matrix
or ABC prioritization. Time blocking,
suggesting ways to allocate time slots for specific tasks based on
deadlines and importance, ensuring productivity without
burnout. I assist in creating smart goals to
ensure that users have clear, actionable objectives.
I help track goals over time by reviewing accomplishments,
encouraging reflection, and reminding users of key tasks.
Time management techniques. I recommend strategies like the
Pomodoro technique and offer suggestions on how to implement
it. And he went on for, like, another 4 minutes. And so I had
no idea. Again, I prefer the a
in AI to be assisted intelligence. And so right
now, I have it set up. It's supposed to remind me at
3:30 if my show notes aren't done, and I'm doing this
differently. I've already kind of figured out what I'm gonna talk about, and I'm
already into recording. So that'll be fun. But and the way
it nudges you, it doesn't, like, send you a text message, at least. I'm
sure it probably can, but I don't know. But for me, I would have
to leave this open, and then it will basically
pop up a little bloop. Hey. Are you done yet? I guess. I'm doing this
as we go along. But let's go back to the list of things you can
get Chatgpt to do. And, again, we're gonna get more than
Chat GPT in just a bit. Number 8, tutoring and education.
Mom, can you help me with my homework? No. Just ask Chat GPT.
Number 9, emotional support and reflective journaling. And, again, my
brain said What? What? What? Providing guidance for
personal reflection, offering empathetic support, or acting as a
tool for mental wellness through journaling and self reflection. I'm a
big fan of journaling. Have had a diary since I was a wee lad, but
that's interesting. Number 10. Entertainment.
Engaging users in fun activities like storytelling, word
games, trivia, creating prompts for art, or answering
thought provoking what if scenarios. So from the horse's
mouth, that's the top ten things that people are using ChatGPT
for. If you go to open.ai/chatgpt,
you basically click there, and you don't have to worry because you're talking to
a robot. You can just say, what's the best way to prompt
you to get you to do such and such? And it'll say this.
Like, you can actually use chat GPT to teach you
how to use chat GPT. It's very, very meta. Yeah. Yeah.
Yeah. So I've already mentioned this before. The one thing that
I am worried about that I personally, this is just my
opinion, wouldn't do, I don't know that would say, write me
a script about using AI in podcasting
and then just read it verbatim. I have seen an article. I've
probably mentioned this before. It was about
podcasting, and it said there was a discoverability problem with
podcasting, which side note, no, there's not. And it said this
went back to, like, the nineties. And And I'm like, well, that's interesting because
podcasting really didn't come along till about 2000
ish. 2004 is what I usually cite. But,
yeah. And what happened then is every
blog on that website lost its credibility.
I always say there are 2 things that every podcaster starts with, no
audience and credibility. And when you take
something for its word that's artificial and sometimes they call these
hallucinations because if it does know the answer, hey. I'll just make one up.
And if that comes out of your mouth, you
better make sure that's the truth. Because the one thing
that, especially now, we're gonna hear in the US for the next
50 some days is a lot of lies. We're in a election
series, and everybody's lying out there, you know. And,
yeah, it's hard to find the truth. And that's why it's actually there have been
reports. People trust podcasters more than politicians because
we speak the truth. So make sure that the words coming
out of your mouth are the truth because when you lose your credibility,
that's a bad thing. Yeah. Yeah. Yeah. So, like, today,
I let you know, hey. This is an artificial voice. I think if you do
that, if you're gonna use something like 11 Labs, I'll have the links in the
show notes for that because there is an affiliate program for 11 Labs. It's only
$5 a month. And my buddy, Mark, I
know him from podcastbranding.co, but he also does a podcast
about a TV show. And he said he's actually getting more
interaction with his audience because and this is a real thing.
Not everybody loves the sound of their voice. And so when you say, hey. It's
a podcast, you have to send in your voice.
Like, here, use something like the building voice mail tool of PodPage
or SpeakPipe or whatever. Some people don't really wanna have their voice in
the show. And so Mark said, hey. If you send in
an email, I will have 11 Labs do this. And
here's what he said. But, yeah, it it's really helped out. And as I said,
a lot of people have reached out and said, thank you so much for letting
me do this because now I could be a part of your community. I've always
wanted to be, but I I never felt comfortable, with my voice.
I didn't wanna submit my voice. Yeah. This is is great for them. It opens
up a new venue. If you don't feel like reading because I got sick and
tired of reading emails and stumbling over words and stuff and especially the
poorly written ones. And it's funny because the AI voice will read the poorly
written ones just as well. I mean, they're still poorly written, but the AI
voice does a great job reading them. So And so for me, I think as
long as you let your audience know either before or
after that, hey. That's an AI generated voice. I think
you're good. It's when you pass it off as a real person,
and they go, because especially the youngins, the young
kids can, man, they smell AI voices like a bloodhound, and
they'll go, oh, this person is trying to pull the wool over our eyes, and
there goes the integrity right out the window. Let's talk
about the 18,000,000 AI tools out there that
you can use for a podcast. And here's one
thing I wanna say upfront. I think it depends on your show. I
know. It's podcasting, and the answer is it depends. Yeah. It
depends. Let me give you an example. I play with CapShow.
I've had Deidre on the show, and I did one episode. I forget which one
it was, but, you know, this show normally has multiple topics in it.
And this was one where the whole show was about one topic. And I
threw it into CapShow, and it was absolutely gorgeous. I went
to the blog post of it and used the blog post for my show
notes. It even told me, like, insert image here with
somebody doing such and such. So I went to Canva, typed that in,
found the it was it was amazing because that tool
was made to kinda help market your show. And I was like,
wow. That's great. Now for the record, I don't really use
CapShow that much. When I have a situation like
that, it works brilliantly. I tried CapShow
on a episode I did of the podcast Hot
Seat, link in the show notes, and I was
helping someone who did a legal podcast,
and it's very much an education like. Here's the things that this person
could publish on their show, and here are the things they did that were amazing.
Right? That's what I wanted, a summary of what was good and what was bad.
And instead, it spit out a thing on how to market your
legal podcast. And I was like, yep. Not really helpful.
But CapShow has a really cool community, and they have a lot of
education. And so why am I still a Cap Show member?
For those times when I have a single subject, so if I'm doing something
like for your podcast consultant, which are short shows with one
topic, I will use it for that. But for this
show, we're ask the podcast coach. And for the record, I do a show
called ask the podcast coach. It's 90 minutes. It's live
q and a with myself and Jim Collison. You can find that at ask the
podcast coach. And no AI tool knows what to do with that.
Because in 90 minutes, we will cover 15
different subjects, and AI just goes, ah,
because it can't find a common theme. So there are times when
AI just goes, I don't know. And that's where it's funny.
I'll I'll upload that file, and it'll give me topics. And none of the topics
are based on what I really wanna use. Because with that show, when you have
multiple topics, you can't just go, the title
is topic a, topic b, topic b. It's not yeah. It's not gonna work. So
I figure out what's the topic that's gonna make people click the
most. And that's what I use for the title. So there are times
when AI is smart, but you're giving it stuff that is like, it's not designed
to do that. So there are tools. I use Cast Magic.
And Cast Magic, full disclosure, I bought on AppSumo. I got
a lifetime deal on that. And it keeps adding more and more and
more features, and most of them, I never use.
And so it's I like that tool because I paid for it once.
If I was paying monthly for it because most of the stuff, if I'm gonna
be honest here, I look at the titles and go, meh.
Like, it's not like, oh, that's amazing. And then I'll look at the opening
thing. And I often have to say, write this in first person, not third person
because it's weird when Dave Jackson talks about Dave Jackson. I'm like, no. No. No.
Write this in first person. So it seems like I have a lot to
tweak. And this is my whole point on most of these automated
tools is if you have a
creative brain and the ability to type,
I'm not sure they're really saving me any time. Now
when I say that, if you're a person that doesn't have
that marketing gene, that doesn't mean you're not smart. That means you
have skills in other areas, and that's where this may come in handy. If you're
like, Dave, I hunt and peck when I type. This may come in
very handy. So your mileage may vary. For
me, someone who knows how to type,
and thank god for AI as in, you know, the spell
checker in Microsoft Word and the other AI. What does it
work? Grammarly. Thank god for Grammarly. That's AI in a way.
Right? It cleans me up. But if you're a person that's like,
yeah. I'm not as creative. I'm more of a logical thinker, then
this might be great for you. If you're like Dave, I hunt and pack, then
these tools might be great for you. Almost all of them have some sort of
free plan that you can go in. Like, I know pod squeeze. I think you
can do one free episode a month. And if Swell AI has one free episode
a month, you could get a bunch of these and never pay for any of
them in a way. But I just the key, and I'm gonna
keep saying this, is a, never
ever copy and paste without reading it because you could
shoot your integrity. And these might be brilliant for
you. For me, I use them and go, yeah.
Okay. And, also, I love the fact that look. I'm in my
late fifties. And some of this stuff, it wants me to write where 80%
of the text are emojis. And I'm like, yeah. That doesn't really fit my vibe.
And maybe there's a way I could go in and
add some additional prompts, add some additional background. I know with chat
gbt, you can go in and say who you are, and
you can say who you're talking to. And it will kind
of give you better answers. So as always, you know, garbage in,
garbage out. And when you just wanted to like, I just wanna type
3 things and have it spit out something that's gonna give me 10,000
downloads, that's not really what it's designed to do. So let's talk
about some things that I do love. Now you could do this
in probably multiple tools, but this is a way I discovered
it in Otter, dotai, I believe, is that one. This is
just primarily started off as a transcription tool. And
once it transcribes it, you can then ask it questions
as is Cash Magic, as is all of these. And so with Ask the
Podcast Coach, I got 90 minutes. And often, I
will answer a question with resources. Like, oh, what's the best microphone?
It's this. What's the best tool for this? It's this.
And after 90 minutes, I've got a boatload of links that
I need to put into my show notes. And this is one that I was
like, now we're talking. And so what I
do is I will say, make a list of
all the companies mentioned in this episode, and it'll spit them
out. And then I'll also ask it, please make a list of all
the URLs mentioned in this website. In between those 2,
I can figure out what I mentioned and put those links in
the show notes because we've talked about this
before. Show notes, most of the time when people go to
them is because you mentioned something that was really, really cool,
and they wanna go find out more information. And when there's no link,
you will get a sternly worded letter. So that's a cool
tool I use for a cool strategy for
show notes. Yay. Yeah. Yeah. Maybe you're doing a kinda show
where you wanna comment on what somebody said in another show,
and so you know it's somewhere in this hour long podcast.
This is where and it's not really AI. This is just using technology.
You could have that file transcribed, and then you know
they mentioned the purple handled such and such.
And you're like, oh. And you can go into the transcript, find
purple handle, and then see, oh, that's at the 18 minute
37 second mark. And you just saved yourself a whole lot of time
trying to figure out where is this so I can make a clip. Yay. Yeah.
Yeah. Let's talk about Spinwriters.
I signed up at Spinriders. They give you a 5 day trial, and I'm
probably not gonna use this one. But this is again
think about how politicians are winning right now. And I don't care if you're red
or blue or purple or whatever. They're telling you exactly what you wanna
hear. I'm gonna lower taxes. I'm gonna have you make more money. I'm
gonna make more jobs. I'm going to rub your
shoulders and and tell you you're great. Right? They just tell you anything you wanna
hear so that you vote for them. And sometimes these AI tools are
like, you can quit your job in 6 weeks. Joe
Schmo made a $1,000,000 selling blah blah blah
for and you're just like, wow. And
so somebody told me about Spinwriter, and I checked it
out. And the idea here is as you go in, and I went in and
said, hey. Podcast growth. What do you got? And it spit out
a bunch of stuff that was not podcast growth. And it was
it it scanned, like, 12,000 articles.
And the idea is you go, oh, well, this article is
almost what I was talking about. Click here, and then it rewrites
it. And you can then go in, and it has
this some sort of tool that switches out adverbs
or adjectives so that it's, you know, SEO, blah blah. It
slices it, dices it, even julienne's. And so
I had it eventually spit out an article. It's like because I just wanna see
my favorite was it kept referring to webmasters. Hey, webmaster.
Do you want more traffic to your website? And I was like, I don't know.
We've used that phrase anymore. But I took the PDF that it spit
it out, and I threw it into this other thing I wanted to talk about,
which is actually interesting. We talk about research. How do I
research quickly? This Google notebook is really
interesting. So I upload this PDF written by
Spinwriter. And, also, that's the other one. This is another thing that
drives me nuts. And we're going to make 500, you
know, clips, articles based on such and such. And we've got
live people that can help you, which makes it sound good. But if you I
need live people to what? Fix the crap that you handed me? I don't know.
But when somebody goes, we can give you 500 clips from this
large thing. I'm like, yeah. But how many of those are good? We
give you 100 clips. Great. How many of those are good? Or did you
just give me a job where I have to sift through the 97 bad clips
to get to the 3 good ones? But, anyway, I uploaded this
PDF and to Google notebook, and they
have these 2 fairly convincing voices
that then take my PDF and read it to me like it's a
podcast. So you're out there and you're thinking about jumping into this whole
world of podcasting. And I get it. There's a lot of buzz. Right?
But is it really possible to turn your voice,
your ideas, into a paycheck? Is podcasting
a real deal? Or is it just, you know, another one of those online
trends? Well, today, we are diving into Podcast Revenue or Perish.
So Podcast Revenue or Perish was the headline that the
Spinwriter came up with. And, also, not a bad hook.
Is it a real deal, or can you actually make some money with this thing?
To see if it can give us some answers. Maybe help us figure out if
podcasting is that golden ticket some people claim it to be. You know what I
find really interesting is how this article captures that early energy
of podcasting even though it was written a while back. Yeah. Like the Wild West.
And realized this was an article from Spinwriter that it expects me to put
on a website to position me as a thought leader even
though, you know, Kyle and Sheila just said, yeah. This sounds a little
old. Before everyone and their grandma had a podcast. Right. It
compares the excitement around podcasting to what was happening with
blogging way back when. Okay. I see where you're going with this. Like, hinting at
a similar kind of boom. Right? Exactly. A surge of
potential. And for anyone looking to actually make money from their
podcast, the article points to this high income demographic
that's listening. Music to any entrepreneur's ears. So I
don't know who these people are. I wanna call them Kyle and
Sheila, maybe. They have their chemistry. They're rolling right along. But the
other thing, if I were to let this play, it said things
like find your niche, know who your audience
is. And, again, this is one of my key
points here. I always say, be careful when you
are using AI to position yourself as an
expert. My favorite is when I have somebody goes, I want to be
a thought leader a thought leader,
and I'm going to have chat gpt write a script. Because
chat gpt just said, yeah. I after 2023, I'm kinda out
of content. And so I want to be a thought leader
by using regurgitated stuff from the Internet. That to
me is a bit of a head scratcher. But when I heard this, I
could listen to that. And I thought, I have all these
PDFs about marketing and such. And the
question I have to ask myself now is because you're like, oh, it's new and
shiny. But if the idea is using this for research,
great. Can I read faster than I listen?
And if I want to make notes, if I go, oh, that's actually really good.
I wanna mention this in my podcast. Is it easier to do that from a
PDF, or is it easier to do it in
a audio player? That's you have to think about what's the
end goal of this. But I was like, In terms of before I
throw out this PDF, I should probably get some sort
of summary to make sure I'm not missing anything. Now realize, all
the PDFs you get as part of some sort of lead magnet by
getting on someone's email is always gonna have a marketing slant. So somewhere in there,
you're gonna get a pitch. But I was like, that's an interesting tool,
and I'll be interested to see how many people use Kyle and
Sheila to make a podcast. Because if you don't feel like talking
into a microphone, you can let Kyle and Sheila. And so are
we eventually gonna give Kyle and Sheila some sort of podcast award?
Like, and the winner in best technology, Kyle and Sheila from the Hey We're
All Fake show. That that would be interesting. The school of
podcasting. If you like plugins, my
buddy, Mike Russell, has a new channel on YouTube called
Creator Magic. And I'll put a link to this video where he points out
a free plugin that you can use in Audacity or
Hindenburg or whatever you're using. And where the built in noise
tool in Audacity is meh. Right? Better than
nothing. It's free. What are you gonna do? This is a free plugin that does
a much better job at removing noise. So if you have
somebody who has a really boomy room or something like that,
you can use this plug in. And, technically, that plug in
is AI. Yay. Yeah. Yeah. The next
tool I have a love hate relationship with, and
that is Descript. Descript, I've been using for
quite some time, and I have a really great tool
called Studio Sound. So as much as I just told you about a
plug in, I would try that if you're in the free category. If you've
got I think my subscription is $30 a month to Descript.
They have a tool inside of Descript called Studio Sound that is
amazing, and I've used it many times to
clean up bad audio. But here's the thing about Descript.
Here's what I love about it. If you are a person that's doing video
and you wanna do audio, Descript is really, I think,
my go to tool for this. And the big magic
of Descript is you upload your video or audio.
It does a transcript for your stuff,
and then you could edit out parts of the text, and it will edit it
out of the audio. And over the years, it's gotten better and better.
And I do a show called Ask the Podcast Coach. I told you about it
earlier. It's 90 minutes. And when that show is
done at noon, there are many times when
I am publishing that after editing it
somewhere around 4 30, 5 o'clock.
And what I'm doing is I'm removing lots,
and I mean, lots of ums, your nose.
So and I realize that's how people talk. We're talking
100 because this is not a show where we know where
we're going. This is a show that's on the fly. And
so there's a lot of ums in your nose and things like that.
And I can go into Descript. Now I
typically say never turn on the remove all.
And you can, if you wanted to, say don't remove them. Let me
review them. Do you want to review 397,
filler words? I do not. So I have it remove
and double words. This this last episode, I said, hey.
Remove double words. So if I say like like or
it was Wednesday, Wednesday was when we did it. It would remove one
of those Wednesdays. And it was 90
minutes. And I listened to it last night. In 90 minutes, there
was one edit that I was like, could've been a
little better. But most of them, you didn't even know
it was edited. So here's the thing. What's more important to
you? Getting 5 hours back, or
do you think that one edit that was kinda,
is that gonna damage your integrity? And this is where being
Dave Jackson, podcast consultant, I used to, like, freak
out on that. Like, no. I'm a podcast consultant. It has to be perfect, and
it kinda has to be. But I was listening for
those types of things. And it was funny because I heard
it. I took a screenshot. I was walking around, got
home, listened to it again, and didn't really hear it.
And so I was like, okay. So I do that.
I then can I've got my my finished edit.
I can have Descript go in and say,
alright. Now add chapters. And that is the question of the month, by the
way, as you listen to this right now. Now if you're listening to this later
in September, we've changed it. But September's question is, how
do you feel about chapters? Do you create them as a listener? Do
you use them? Or are you in the what the heck is a chapter kind
of thing? There's no wrong answer here, by the way. But I have it create
chapters because it's a 90 minute show, and people might
want to skip to another discussion that we had a
little later. So I have it do that. I have it then
do timestamps. There's actually, I just found out I could go
to it and say, give me a YouTube description, and this tool
would automatically write the opening paragraph and make timestamps that I could
just paste into YouTube. And so it's pretty amazing.
And there's a whole I mean, it slices. It dices. It even
julienne's. And you can go in and have it
make clips for you. We're gonna talk about clips here in a second.
You can I mean, it just does everything? And that is one that
I can say the monthly fee I pay for that, I believe
it's $35, is well worth it because it gave me
back my Saturday. So that's something to keep
in mind. But I I am worried about it because I am doing
something I normally never do, which is I'm not
listening all the way through the episode before I publish it.
I'm trusting AI to make those correct.
Because if I listen to it again, again, it's a 90 minute show.
That's a big chunk of time. So I'm I've kind of
slowly kinda pushed my way through that to where I
trusted. And and so I
said all the fun things that I love about it. It gave me back my
Saturday. Dave, what do you hate? There is a never, and I mean,
never ending learning curve to this thing. Unlike other software
where every 6 weeks, they're like, here's some new features, they constantly
update it, which sounds like a good thing, except you're like, hey. Where'd you move
the studio sound? Oh, it's over there now. And then literally, the next day, you
log in, like, oh, it's over there now. So it's a never ending learning
curve. But because I put up with you
know, they gave me back my Saturday, that's worth it. But I do
wish they kind of, like, quit changing things quite so
much. Now there are gonna be a lot of honorable mentions here
because we're gonna slip into video here and talk about
clips and all these, how do I take that 90 minute and
turn it into a 1,000,000 social media clips? Yeah. Yeah.
Yeah. Let's talk clip generators. I just
was going through and making a list of the ones I know. The big one
that you hear a lot of people talk about is OpusClip. And this is where,
again, when you go to their website, it's gonna say
something like, you know, one long video, 10 viral clips.
Create them 10 times faster. Right? Sounds great. Then they're
not lying. They're gonna give you 10 clips. And then there
is things let me go down the list here. There are so many. OpusClip,
BigVU, ClipGen, Momentum,
Flexcut. Hippo Video is one
I need to play with because they have a text to video tool,
Wisecut. And then if you the these are all I
will take a video and set it into 8,000,000
pieces. And that's fine. You just need to
when you're doing a free trial on this, start a
timer. I have a timer sitting here right in front of me,
and I just hit it. And, you know, you could also use your
your phone, whatever, but track your time because you've only got so
much. And there are times when I've used these tools
and the amount of time it took for me to go through
the you know, we gave you 40,000,000 video
clips. And by the time you find the 2 good ones that you wanna use,
you're like, I could've just clipped these myself. And that's where something like
Descript kinda comes in handy. But all of these are supposed to find the good
clips. And I'm not saying they don't find them. I'm also saying they find a
lot of bad ones. And the other thing you have to keep in mind are
2 things. Number 1, you're doing this because you wanna stand out,
hopefully. And the problem is I can spot
an Opus clip because they all look identical. I
mean, they all like and then the other thing that
you need to ask yourself is
when you get sucked down the YouTube shorts or
reels on Facebook or Insta, whatever it is,
how often do you leave
whatever you just saw and go to their
podcast, their YouTube channel, whatever it is?
Me, personally, I don't. In fact, I've
now started putting that timer on because when I go down the YouTube
or reels on Facebook, I keep keep getting sucked into that,
that I'm losing a lot of time watching videos. And
it's really easy to just go, add 1 more, add 1 more, add 1
more. But I've only subscribed, and this is just me. So it's
it's a survey of 1 person. I've only subscribed to
one person's YouTube channel after watching their short
videos, and I saw many of them, and it makes me laugh.
And what's weird is when I went to their YouTube video, their actual
channel, I don't watch their videos because I now feel they're a
little long. It's weird. Now that again is just
me. But for me, I think
shorts, they're not worthless. It's just a branding tool. It's
keeping your name in front of people until your next episode
is out. And if you've got the time, just like I say with everything with
video, if you've got the time and the equipment and the
budget and the desire, by all means, play in video.
It's just you also have to learn the algorithm. But
I just the reason I point these out is they really make it sound
like if you just, you know, take your 40
minute interview and chop it up into bits and I actually am going to start
doing this a little bit. I'm gonna try a strategy. I call this the Conan
O'Brien, where I'm gonna give my ask the podcast coach video
to the awesome supporters. So I'm using,
Supercash or Supercast on that instead of Patreon. But I'm
gonna do that. That's gonna be one of their perks. They get the video. I'm
then gonna chop that video into bits and
pieces and point that towards my audio.
Yeah. I'm gonna try that because Conan O'Brien does that. He'll have
just clips of an interview, and I wanna hear the whole interview, Conan.
And instead, the only way I can listen to the whole audio
interview or the whole interview is to do it via audio. So
there are tons of these. I have links to all of them. I know
OpusClip is really popular. Try them. You
know, hey, Jen is interesting. This is the one where you
clone yourself. And, again, I think as
long as you let people know that this isn't really
you, It looks like spooky, weird, cool.
Because I know for a while, some of that, like, clone yourself video just made
you look like you were in a a Madden football game
on Xbox. But, again, these are getting very, very good. I
will say one thing about the video tools
is if you are someone who does not have
an American accent, you might have an issue.
Now I I saw a review of hey, Jen, and they said, yeah. This doesn't
do very well. And so what he did
was he uploaded the audio himself instead
of typing in the text and letting it do, you know, everything for you. But
that that one, hey, Jen, I was I was this
close to kicking clicking on the button, and I just went, you know what? I
don't want a video clone of me yet. I I just it's it was a
little you know, we all have different levels of how much spooky
stuff can we tolerate, and that was one that I was like so
keep that in mind when it comes to video clips. Take advantage
of the free trials that are often available. Time yourself
and ask yourself, okay. Is this actually saving me time? And
you need to know why you're doing it. Is it saving me time? Is it
actually growing my show? And
is it growing my subscribers? You can get a lot of views on
Shorts. Jen Hardy, a former member of the School of Podcasting,
this Friday is gonna go over 1,000,000 views. So it is a
way to get found. So I don't wanna poo poo video. I always say that
if you got the time and the budget and the need and the desire,
everything else, then by all means, do video. The
Some honorable mentions here. Dave, what about Riverside? We've all heard about
Riverside. I used Riverside years
ago when it first came out. I just saw a demo
at Podcast Movement, and I need to go play
with it. It looks very, very slick. It seems like you can do
everything in that. But here's the thing I want to put out
there about tools like Descript, SquadCast,
Riverside. It seems like all of them have a
cycle, and this is the cycle. Everybody loves
it. It's great. It slices. It dices. It juliennes. It bakes
bread on the weekend. It's amazing. Right? Then
they will add new features. And at that point, there were these things
called bugs. And everybody gets very upset when all of a
sudden you lose a recording, and everybody's like, it's crap. It's
awful. Does anybody know of an alternative? And
then the programmers will fix the bugs,
and everybody will be back to this is the best thing since sliced bread. So
if you go into a Facebook group and
you'll see where somebody goes, hey. I hate insert company here.
Anybody got an alternative? And you'll have one person say, I love this.
I'm not having any problems. You'll have other person say, yep. It's total trash.
I switched to such and such. And then you might switch to
such and such, and it works great until it doesn't. This
is why I always say have a backup going, and it's hard to have a
backup when you're doing video. But if you can, have a backup going because,
eventually, technology is not going to be your friend. So if you're wondering, hey, Dave.
Why didn't you mention Riverside? Because I don't
know. I know a lot of people love it. All I can say, I don't
have any real personal use with that one. And in full
disclosure, all those clip tools I just mentioned, I've used
BigVU. I've played an Opus clip, but I've not
used the other ones. I've just heard about them from other people, and they all
kinda go, yeah. It does the thing. Yeah. Yeah. Yeah. And I
realized this episode could be about 12 hours long. So I'm gonna drop
2 more here. And I heard about these from my buddy Craig over at
AI Goes To A College. And the first one, if you want to, I
mentioned how chatpt chat g p t and
for the record, nobody can say that consistently without eventually tripping over your
tongue. Chat GPT does not give you
sources, which is kinda scary. And
so I did a an episode of your
podcast website. You can find that at your podcast website. And I was
doing I want to report on what is a bounce page, and is
this really bad for SEO? And so I went to Perplexity
and typed in something like what is a bounce rate and what is it bad
or not? And it spit out an amazing amount of
material because this isn't something that's
time like, it it hasn't changed over time, and it gave me
all of my sources of which I clicked on and
I read. Why? Integrity. We've talked about that. Gotta make sure what's coming out of
my mouth is as true as I can, you know, profess it to
be at this point. That was really cool. Perplexity.ai.
Then we haven't even talked about images today. That's a whole other
thing. I'm just talking about content. And one and,
oh, by the way, these are free. Po has a paid version.
I'm sure all these have paid versions. But po as in Edgar
Allen, po.com is a way to
have chatgpt and Claude, which is another
version of chatgpt, and all these other ones.
And you can go in there and type in one thing.
And let's say it gives you an answer from chatgpt and go, well, what would
Claude say about this? This is really handy if you're doing
images. Like, draw me a picture of a smiling horse with a pair of
headphones. And it spits one out, and you're like, meh. You're
like, alright. Well, let's see what it looks like in DALL E, etcetera,
etcetera. And so it's kind of a multiple
AI tools in one. Again, that's at poe.com.
I'll have links all of this stuff out at school of podcasting.com/950.
I'm gonna call it there. Again, there's a lot of stuff we could talk about,
but I'm sure I'll revisit this. And I'm sure if you have a
tool that you're like, Dave, how did you not talk about this? Again, I'm
just getting my feet a little more wet. I'm moving kind of from
the the 3 foot depth into about 4 or 5 feet depth.
And And if you're like, man, you should've talked about this, would love to hear
it because I will be revisiting this topic in the future. Not so
much next week, but in the future, you're gonna hear me go, hey. We got
one of those AI tool thingies. Kind of those episodes coming up.
So appreciate your feedback. Yeah. Yeah.
Yeah. Again, this episode could have been 12
hours long, but just to kinda summarize what I talked about today.
Number 1, above everything else, in my opinion,
you can't be a thought leader spewing someone else's thoughts. That just
that one just doesn't go through my logical brain. Never,
as in ever, publish AI content without having a human
preview it first. Preferably, that would be you. But if you got a
team, I guess, somebody else. Because you wanna protect your integrity because if you
lose it, you may never get it back. I know
when I was married, I had a stepson that lied to myself
and his mom, and it took a while for us to trust that kid again.
And I really feel AI is best used to help you polish the
content that you create. You know, this could be brainstorming to
help you get the content and then editing and rewriting and
summarizing and, you know, content that that you could have
it listened to to then let you know, do you need to do a deep
dive into that PDF, you know, audio cleanup and
more. And if you're brand new to this,
I'll have links to everything again, school of podcasting.com/950.
Go into chat gpt. And if you don't know what to do, just type
in how should I this is my first time here.
Let me know what I need to do to write a
prompt, and it'll probably just tell you. And you don't have to in the
same way that, you know, sometimes
when, Christians quote quote the bible, we start throwing in thee
and thine and thou, and we start talking King James. You know, you
don't have to talk robot to the
robot. What is the query that I must enter into
thou that that no. Just talk to it like a person
and see what happens. And like I say, I like, perplexity
if I'm doing research for an article because I'm gonna want those
sources. I'm definitely gonna want those sources. And
it can definitely speed things up. It can help. But, also,
keep that timer there because sometimes you think you're saving yourself
some time until you look down at your watch.
One last thing, podindy.com, November 9th. If you like
AI and podcasting, myself and Craig Van
Slyke from AI Goes TO College, it's a one day event, super affordable.
There is an online version if you want to order that. If you can't make
it to Indianapolis, use the coupon code Dave to save when you
order. Go to podindy.com. If you need help
with any of this stuff, of course, you can find me at schoolofpodcasting.com.
Use the coupon code listener when you sign up on either a
monthly or yearly subscription, and that does come with not 7,
not 14, but 30 days to use it.
If you don't like it, you get a money back guarantee. I'll give you your
money back. Thanks so much for tuning in. Until next week.
Take care. God bless. Class is dismissed.
Take care. God bless. Class is descript. Is
class is descript? Wow. A blooper as we go to the bloopers,
and it it sends you something out of some, you
know, audio audio, a visual tool.
Crap. Come on, mouth. What is the name of that thing anyway? DALL E.
DALL E. Tool for this. Oh, it's go to this website kinda
thing. If you ever want free podcast consultant,
crap. Consulting. Free podcast consulting.
Jeez. Where somebody had written about the
discovery ah, crap. Come on, mouth.